Seminole Gaming To Implement GuestREV® Revenue Management System As Part of Hotel Expansion
December 9, 2014 4:19am
Company cites several reasons why the choice of Rainmaker's market-leading software solution was an "easy one"
ATLANTA, GA - December 9, 2014 - The Rainmaker Group, a world leader in automated forecasting and profit optimization software and services for the Gaming & Hospitality industry, announces that Seminole Gaming Corporation will implement GuestREV® at its recently renovated and newly expanded Seminole Casino Hotel, Immokalee property. Anticipated go-live is December 2014.
The new, four-story, 99-room hotel is the latest phase of a major upgrade initiative that includes a casino floor expansion, new restaurant, and 7,500 sq. ft. event center, located about an hour's drive east of Naples, FL, and which, this year, is celebrating its 20th anniversary.
The Seminole Casino Hotel, Imakolee award marks the second time in four years Seminole Gaming
has selected Rainmaker's market-leading automated revenue management system in a competitive procurement.
"Our decision to choose Rainmaker was an easy one," said Robert Levine, Corporate Director of Revenue Management. "We already have four years of proven results with their software and they provide us with a great support team. There was nobody else we wanted to partner with as strong as we wanted to partner with Rainmaker.
"The Rainmaker platform has been for a number of years, and still is, extremely cutting edge. They continue to find ways to innovate and enhance the product. System uptime is outstanding, far exceeding their goals and our expectations. And when we need software support of any kind, at any time, their phone is always 'on.'"
As the longtime market leader in gaming/hospitality revenue management, Rainmaker, in recent years, has had to correct the misconception that its leading-edge solutions are designed for large, complex casino-hotels only. "Nothing could be further from the truth," says Levine.
"Truly, revenue management makes the most sense when you're dealing with extreme constraints. And that's something we will certainly have at our Immokalee property, given we'll have only 99 rooms. The property's demand will far exceed the supply, which will make GuestREV extremely valuable. Because of this, I think the partnership with Rainmaker is going to pay huge dividends because the pricing software will allow us to quickly and efficiently adjust our pricing strategies."
John Wallace, Rainmaker's President, Gaming/Hospitality, agrees.
"Second only to driving revenue and continuing to be a great partner to Seminole Gaming, our hope is that this competitive procurement will help reaffirm to those looking for a best-in-class revenue management solution that ours can be tailored to meet the needs of properties of all shapes and sizes," said Wallace. "We're confident GuestREV will bring value to Seminole Casino Hotel, Immokalee, consistent with what the properties in Tampa and Hollywood have experienced the last four years.
One of Seminole Gaming's key performance metrics is something it calls ProfitPAR (Profits Per Available Room), which is the profitability of each hotel room divided by the hotel's capacity. "One of our measurable goals is for ProfitPAR to exceed gaming growth on our gaming floor," Levine explained. "If, for example, the gaming floor grew by 10 percent, my expectation is that the ProfitPAR figure should also grow by some number greater than 10 percent. And that's what's happening at our Tampa and Hollywood properties where we continue to have more than double-digit growth relative to what the gaming floor is doing."
The latest figures from the two properties are off the charts. In Fiscal 2014, ProfitPAR grew 35 percent year-over-year, far outpacing the action on the gaming floor. Says Levine, "We're able to achieve this level of growth because of the confidence we have in the Rainmaker platform."
While other companies have made similar claims, Rainmaker's GuestREV system continues to be the only revenue management system in the industry to factor in Total Guest Value when determining the optimal mix of business.
revenue management system
A 10,000-square-foot Event Pavilion seating up to 800 guests is for large entertainment events, such as concerts, weddings, banquets, company outings and privately held dances. For more information, call toll-free (800) 218-0007 or go to www.seminoleimmokaleecasino.com
Contact: Nancy Nevins, Director of Marketing
Contact: for media: Greg Houston, Principal,
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