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Allows Users to Send Personalized, Virtual Postcards

DENVER, Colo., June 21, 2013 - Sceptre Hospitality Resources (SHR) today announced the launch of its fourth iOS app, Postcarder.  The new native app, available for the iPad and iPhone, allows users to create and send digital postcards with photos or video on the front, and personal handwritten messages on the back.

"With the overwhelming popularity of photographic sharing at sites like Instagram, Pinterest, Facebook and others, the demand for unique ways to send personalized communications is apparent," said Jim Whitney, SHR's senior vice president, innovation. "Postcarder adds a personal touch back into the mix, creating a virtual postcard like people once looked forward to receiving.  Unfortunately, sending and receiving postcards has fallen by the wayside in the wake of technology.  Postcarder aims to change that by combining the best aspects of technology with the charm of a personalized card."

Postcarder is a spin-off from SHR's ongoing efforts to design and develop innovative products that enable its hotel clients to better serve their guests and grow its revenues.

"We were looking to create a tool that allowed hotels to reach guests in a more personal, individual way," said Whitney, "We ended up with an app that can also be used by travelers anywhere."  

The postcards are reminiscent of the old familiar postcards, with a front and back.  Users can select photos from their own photo library for the front, then flip the card over to write a handwritten note.  The front can also contain video, either from the user's device library or from YouTube.  The user gets 25 postcards upon downloading Postcarder, but more can be purchased when those run out.  Postcarder keeps a digital library of all messages sent and received, too.  The app can be downloaded from the Apple app store at:

About Sceptre Hospitality Resources

Sceptre Hospitality Resources maximizes revenues for hotels and resorts.  With the addition of Whiteboard Labs, the company now serves nearly 3,500 properties on its reservation platform.  In addition to Windsurfer, a state-of-the-art central reservation system (CRS), Sceptre's other software includes MotionNotes, a video messaging platform, SpaLinx, a spa management and appointment booking application, HotelIQ business intelligence, custom internet marketing services and revenue management services.

Sceptre specializes in electronic distribution, reservations connectivity, channel management, revenue management strategies, reservation call centers and direct booking engines.  Sceptre also provides interactive marketing programs, including custom website design, online advertising campaigns, social media solutions and other guest communication systems. 

Additional information about Sceptre and hospitality industry marketing trends and tools may be found at the company's website:

Contact: Lauralee Dobbins, media / (703) 435-6293

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