NEW YORK, March 27, 2017 — sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues globally, today announced that John Sinclair has joined as General Manager of The Redbury New York. Located on 29 East 29th Street, in the heart of Manhattan's burgeoning NoMad neighborhood, the hotel is just a short distance from the city's best shopping, restaurants, nightclubs and attractions, including the Empire State Building, Madison Square Park and the Theatre District.

"We welcome John to the sbe team to oversee The Redbury New York, which we launched in September 2016," stated Jorge Giannattasio, Chief Operating Officer at sbe. "His expertise in both running hotels and understanding back-end processes will be valuable as we continue to establish The Redbury into a premier destination in Manhattan."

"I am delighted to be joining sbe to manage The Redbury in the popular NoMad district," stated Sinclair. "I look forward to working with the team to further develop the bohemian, contemporary hotel."

Prior to his current role, Sinclair served as General Manager of Hotel Mela Times Square. He previously had leadership roles at Highgate Hotel and Amsterdam Hospitality. He also worked in a variety of property-based and corporate roles at Starwood, after a house operations position at W Hotels of New York. Sinclair holds a Bachelor's Degree in Hospitality and Tourism Management from Humber College in Ontario, Canada.

The Redbury New York features 265 guest rooms, 7,000 square feet of indoor and outdoor meeting, event and private dining space, as well as Marta, the popular on-site Roman-inspired pizzeria from Danny Meyer's Union Square Hospitality Group and Bar Marta, the cozy hotel bar and lounge.

The Redbury brand launched in 2010 with its first location in Los Angeles, as a new hospitality category for sbe, led by visionary Founder and CEO Sam Nazarian. Developed by its Creative Director Matthew Rolston, its inspired design, with influences from the 1960's era of pop music and bohemian counter-culture, includes handpicked hospitality amenities and a soulful, engaging environment that is sophisticated, yet comfortable and inviting.