sbe Appoints Geoffrey Allan Mills as Vice President and General Manager of Hudson Hotel, sbe’s iconic property in New York

/sbe Appoints Geoffrey Allan Mills as Vice President and General Manager of Hudson Hotel, sbe’s iconic property in New York

sbe Appoints Geoffrey Allan Mills as Vice President and General Manager of Hudson Hotel, sbe’s iconic property in New York

|2019-03-28T16:09:29-04:00March 28th, 2019|

NEW YORK, March 28, 2019 — sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announces the appointment of industry veteran Geoffrey Allan Mills as Vice President and General Manager of sbe's Hudson hotel. Mills will oversee the growth of sbe's iconic property. This exciting leadership change comes on the heels of sbe's House of Originals announcement.

Sam Nazarian, Founder & CEO of sbe states: "Hudson is one of our most iconic properties and we are proud to welcome Geoffrey Allan Mills to the team. He is a notable veteran in the industry and will bring his innovative and dynamic point of view to manage this historical property. We are excited to see the Hudson brand grow within the sbe hospitality group."

Geoffrey Allan Mills, Vice President and General Manager of Hudson states: "I am certainly excited and feel honored to be joining the prestigious global hospitality leader of lifestyle brands, the sbe group. This is a great time to be a part of the company as it steps out into its partnership with AccorHotels and with the creator Sam Nazarian. This is a special time for us in New York City to restart growth and to help guide the next life of the iconic Hudson Hotel for the company."

Situated in the heart of Midtown Manhattan and a stone's throw from Columbus Circle and Central Park, Hudson provides a central hospitality experience and dining destinations for locals and travelers alike. The signature property features exciting accommodations such as the Sky Terrace and Private Park in addition to its impeccably designed 865 guest rooms, 11 suites, and penthouse suite designed by award winning designer Philippe Starck.

Geoffrey Allan Mills is regarded as a hotel operations expert with over 30 years of hospitality management experience. Having completed multiple hospitality business restructures, profit improvement plans and repositioning projects, in both branded and independent hotels, Mills will bring his incredible experience to further the growth and success of sbe's Hudson brand.

The Hudson Hotel is an integral part of sbe's portfolio which will grow to 50 hotels nationally and internationally by the year 2021.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with AccorHotels, sbe has an unparalleled global portfolio which will see 29 hotels and over 180 global world-renowned culinary, nightlife and entertainment venues by the end of 2019. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi'lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit


Contact: Devan Pucci

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