Close

Cart

Total $0.00

Checkout

New York, NY - sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announced at the Berlin Hospitality Conference, the launch of its new luxury global brand, The House of Originals in partnership with Accor. The House of Originals is a luxury collection of properties from sbe featuring a bold spirit that challenges and inspires. sbe is thrilled to launch this new hotel brand collection which will include the Sanderson and St. Martins Lane in London, 10 Karakoy in Istanbul, and the Shore Club in Miami Beach.

The House of Originals combines the best of what sbe has to offer. This new brand will create a community for its guests, predicated on luxury experiences and centered around sbe's iconic culinary and mixology offerings. Further, the support of sbe's partner, Accor, will be critical in establishing the brand internationally by offering sbe's customers and partners access to an unparalleled global distribution and procurement infrastructure.

Sam Nazarian, Founder & CEO of sbe states: "At sbe we are always looking to create memorable experiences. The House of Originals will include our existing incredible destinations, the Sanderson, St Martins Lane, Shore Club and 10 Karaköy and create a community and network of unique global properties. I am proud to partner on this project very closely with the Accor team and Gaurav BHUSHAN, Accor's Head of Global Development who will provide us invaluable support in helping us create a truly international suite of properties."

Gaurav Bhushan, Chief Development Officer Accor states: "The lifestyle market continues to grow rapidly and has one of fastest growth rates in the industry. Accor has had very strong acceleration in the lifestyle sector and now offers the widest portfolio, with 10 brands to be developed internationally from economy to luxury. The House of Originals is the perfect combination of sbe's know-how in entertainment and F&B, and will benefit from Accor's global platform, particularly in terms of distribution, loyalty and network development. With already 5 new hotels in the pipeline and an exciting pipeline underway in key gateway cities such as Dubai, London and Paris, this brand brings a new lifestyle flavor into the Accor portfolio."

The House of Originals is a collection of luxury hotels that are individually special to the city in which each resides. These inspiring properties are recognized as trailblazers, setting a standard of hospitality and experience that makes every hotel iconic in its own right. For every hotel in this collection, there is an undying spirit and promise of originality.

This rebrand marks an inflection point for these hotels, illustrating how they are coming together to create an innovative new brand to bring our customers a refreshed collection of hospitality assets. The House Of Originals collection will undertake rapid but thoughtful growth and already has in its pipeline 5 new domestic and international locations.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with AccorHotels, sbe has an unparalleled global portfolio which will see 29 hotels and over 180 global world-renowned culinary, nightlife and entertainment venues by the end of 2019. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi'lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit sbe.com

Related News

21c Museum Hotels Selected as Brand and Management of Restored Historic YMCA Building in Downtown St. Louis

Accor Launches a New Lifestyle Brand - TRIBE

Accor Expands in the Americas With Planned 2021 Opening of SO/ Los Cabos Hotel & Residences

sbe Partners With Be Grand and CEO Nicolas Carrancedo for Ten Mondrian Hotel & Residential Projects in Mexico

sbe, in Partnership With PPG Development Group, to Rebrand Former Diplomat Golf & Tennis Club to SLS Resort Residence & Marina Hallandale Beach

AccorHotels Completes Its Acquisition of a 50% Stake in sbe Entertainment Group; Founder & CEO Sam Nazarian Will Control the Remaining 50%

sbe in Partnership With TMC Group to Bring Delano Brand to California's Coachella Valley

sbe Appoints Emily Leveen-Aguilar as Vice President of Food & Beverage at Its Miami and Caribbean Venues

sbe Appoints Todd Orlich as Miami Regional Vice President and General Manager of Delano

AccorHotels Agrees to Acquire 50% in sbe for $125 Million With Promise of $194 Million in Additional Investment for Future Development

sbe Appoints Alvaro Valeriani as SVP of Sales and Marketing

Siddharth Narang Appointed Chief Development Officer at sbe

Aramark Completes Purchase of Avendra for $1,350 Million

sbe Opens SLS Baha Mar Within $4.2 Billion Resort Destination in The Bahamas

sbe Signs 10 Global Hospitality Deals in North America, Latin America, and Middle East

sbe Opens Mondrian Doha in Qatar and Mondrian Park Avenue in New York

Accor: What Will be the Hotel Room of the Future?

sbe Hotel Group Appoints Chadi Farhat as Chief Operating Officer of the Middle East and Europe

sbe Unveils World's Fourth Mondrian Hotel, the Mondrian Park Avenue in NYC

sbe Appoints John Chan as Senior Vice President, Development

All News »

Please login or register to post a comment.