SANTA MONICA, Calif., Feb. 26, 2019 — Already underway with a $25 million head-to-toe transformation, the current Oceana Beach Club Hotel today announces it will re-emerge as the all-new Oceana in May 2019. A secluded Santa Monica haven for world travelers, celebrities and titans of industry since opening across from the beach on fabled Ocean Avenue in 1996, the hotel will shake up the West Coast scene with an unrivaled plot twist on oceanside glamour, relaxed 5-star luxury and exclusive hotel guest access when it debuts as Oceana.
The new Oceana will evoke a stunning beachside home-away-from-home and deliver a rare private residential experience in Santa Monica's most coveted neighborhood north of Wilshire Boulevard – where the sun-kissed ocean meets the prestige of walkable Montana Avenue. Oceana will feature an all-new entrance and lobby; 70 striking guest suites with ocean views and custom high-end furnishings; a private indoor-outdoor restaurant and bar curated by a famed Santa Monica restauranteur; lush outdoor courtyard lounge with swimming pool and stylish social gathering space; a state-of-the-art fitness studio and spa; and space for intimate events.
"We are thrilled to soon welcome world travelers to the new Oceana that will offer exclusive access to the best of Santa Monica's celebrated beach lifestyle," said Jim Lippman, Chairman & CEO of owner and operator JRK Hotel Group. "With an authentic take on intimate, residential-style luxury steps from the Pacific Ocean, Oceana will bring a new caliber of five-star hospitality to the iconic beaches of Southern California."
The Oceana guest experience will celebrate luxury residential-style living with a personalized welcome experience, nightly turndown service, beach cruiser bikes, yoga on Santa Monica Beach, house cars for beach and local transfers, and more. This boutique hotel with shimmering ocean sunrise and sunset views is now taking reservations starting May 1, 2019.
DESIGN Oceana's gorgeous new design from interior designer Anna Busta of Busta Studio in New York City will see elegant modern design captivate the senses across every inch of a beachside home-away-from-home. Busta, who specializes in high-end home interior design, will employ the design principals from her private residence work to bring Oceana to life with custom high-end furnishings commissioned for the hotel; a rich yet soothing color palette where soft ivories, silvers and blues meet blackened steel and gold metal accents; bold geometric patterns and extensive wood finishes; and a custom art program in collaboration with Los Angeles artists and international photographers.
ARRIVAL & LOBBY A grand two-story entrance clad in ivy will usher guests into the privacy of this intimate Santa Monica hideaway. The lobby will feature mesmerizing views of the Pacific Ocean and outdoor courtyard lounge with pool while offering a stunning living room setting with a hanging glass light installation by Alison Berger, contemporary fire pit and cerused oak wood ship lap paneling.
GUEST SUITES Seventy guest suites – many offering ocean views – will feature hanging swings beside front doors; a sumptuous color palette with soothing neutrals, blues and bold geometric patterns; all custom high-end furnishings and accent pieces including rich velvet sofas, four-poster beds, luxe minibar cabinets and hand-tufted rugs from Nepal; captivating artwork commissioned from Los Angeles artists and international photographers; Loro Piana bedding and Frette linens; spa-inspired bathrooms with Bottega Veneta amenities; and a state-of-the-art technology package.
Guest suites with living rooms average a spacious 850 square feet and eight room types range from studio suites (500 square feet) to two-bedroom ocean-view suites (up to 1,700 square feet). Select suites will feature ocean-view balconies and amenities including luxury soaking tubs, walk-in closets, pull-out queen sofa beds, fully-stocked kitchens and connecting options.
RESTAURANT & BAR A sleek indoor-outdoor restaurant and bar curated by a notable Santa Monica restauranteur will be a members-only destination unto itself that is available exclusively to hotel guests. Fashioned in soft pastels inspired by ocean sunsets that paint the sky just beyond its windows, the restaurant will serve New American cuisine rooted in hyper-local ingredients from the world-famous Santa Monica Farmer's Market. Breakfast, lunch and dinner will be available as well as an overnight room service menu.
OUTDOOR COURTYARD LOUNGE & POOL An extraordinary outdoor courtyard lounge will evolve from a chic daytime relaxation and social gathering space to a posh evening hideout available exclusively to hotel guests. Framed by lush greenery and blooms from landscape architecture firm Perry Guillot of the Hamptons, the outdoor courtyard lounge will offer a swimming pool, alfresco dining and cocktails, fire pits and James Perse upholstered teak furniture.
FITNESS STUDIO & SPA Just off the outdoor courtyard lounge, an intimate fitness studio will offer state-of-the-art equipment from Peloton and Woodway. An adjacent spa will include a treatment room with a full-service spa menu, a manicure and pedicure station and barber chair for hair services. In-room spa treatments will also be available.
INTIMATE GATHERINGS The hotel's space for intimate gatherings, events and meetings encompasses 900 square feet and can accommodate up to 60 people.
Oceana is owned and operated by JRK Hotel Group, a division of Los Angeles-based JRK Property Holdings which is a real estate investment firm specializing in the ownership, management, leasing and redevelopment of properties in primary and secondary markets throughout the U.S.
For more information about Oceana, visit www.hoteloceanasantamonica.com or access its social media channels across @oceanasantamonica (Instagram), facebook.com/hoteloceanasantamonica (Facebook) and twitter.com/oceanasm (Twitter).