MIDDLEBURG, Va. – Sept. 9, 2016 – Salamander Hotels & Resorts – the luxury hotel management company founded by Sheila C. Johnson – is pleased to announce the appointment of Jason Kern as Director of Sales & Marketing to Hammock Beach Resort, northeast Florida's premier oceanfront destination located in Palm Coast. Kern, who has previously served in this position at Hammock Beach, will oversee the newly renovated resort’s sales and marketing strategies, driving business, revenue and overall brand awareness to the resort.

“It’s a pleasure to welcome Jason back to Hammock Beach Resort amidst the resort’s exciting enhancement project,” says Prem Devadas, President of Salamander Hotels & Resorts. “We’re confident his vast experience and knowledge of the luxury hospitality sphere, coupled with his undeniable passion, make him the perfect fit for our new vision of Hammock Beach.”

With more than 20 years of extensive experience in the hospitality industry, Kern brings a rich background in management, leadership and sales excellence. Most recently, Kern spent four years at Shores Resort & Spa in Daytona Beach Shores, serving as director of sales and marketing before rising to the role of general manager. As a sales-focused general manager, he was responsible for all sales and marketing channels and maintained capital improvement, owner relationships and satisfaction amongst customers and associates alike. Prior to his time at Shores Resort & Spa, Kern held various leadership positions at Hammock Beach Resort, including director of national accounts, director of group sales and director of sales and marketing, where he developed strategic marketing and revenue initiatives, maximizing revenue opportunities across all resort departments, including golf, group and leisure.

As a native Floridian and resident of Flagler Beach, Kern has a deep appreciation for the local culture and spends much of his free time on the ocean surfing and paddle boarding with his wife and two girls, ages 9 and 12, as well as playing golf.

Situated just south of historic St. Augustine, the all-suite Hammock Beach Resort delivers an unspoiled haven overlooking two miles of pristine Atlantic shoreline. Presenting true luxury nestled among nature, the resort offers an upscale escape surrounded by scenes of Old Florida, with more than 300 spacious accommodations, including a 12-story tower of redesigned luxury suites. The amenity-rich oasis offers storybook experiences with two highly renowned and ranked golf courses designed by legends Jack Nicklaus and Tom Watson, a 10,000-square-foot ocean-inspired spa and fitness center, multiple restaurants and bars, a multi-level pool complex with adult and children areas and miles of coquina-laden coastline.

For more information, call Hammock Beach Resort at 866-841-0287 or visit www.HammockBeach.com. Hammock Beach Resort is located at 200 Ocean Crest Drive, Palm Coast, FL 32137.