Santa Cruz, CA – February 11, 2021 – ROOMDEX, a pioneer in automated hotel upselling solutions, announces that Pacifica Hotels has activated ROOMDEX’s Upgrade OptimizerTM software in four hotels, including, Marina Del Rey Hotel, (Venice, CA), Inn at the Pier (Pismo Beach, CA), Blue Sea Beach Hotel (San Diego, CA) and La Jolla Cove Hotel (La Jolla, CA).

Upgrade OptimizerTM is an automated hotel upsell tool that generates revenue directly to a hotel’s bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay.

“The reasons for moving our hotels to ROOMDEX were twofold,” said John Pedlow, Vice President of Revenue at Pacifica Hotels, “The first was the automation and streamlining of the upsell process all the way to the PMS. Other upsell software only ever got us half-way there. Once the offer request was made, somebody needed to actually go and make sure that is happened in the PMS. By contrast, ROOMDEX integrates all the way through the system. Our operations team doesn’t have to worry about a thing.”

“The second reason is the reach,” John continued, “Other platforms only reach the guests who directly through our website. ROOMDEX offers go out to any guest in the system, regardless of whether they booked directly with us or booked through an OTA. We’re excited to continue to roll out ROOMDEX to our other properties.”

At Pacifica ROOMDEX enabled hotels have reported an average of $103 of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade OptimizerTM room revenue is improving RevPar and boosting ADR when hotels need it most – even during low occupancy.

“We have been extremely pleased with the performance we are seeing at the Pacifica hotels so far,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “Despite the occupancy challenges the pandemic has presented, the Pacifica team has shown that they can still drive ancillary revenue in tough market conditions.”