Santa Cruz, CA – April 15th, 2021 – ROOMDEX, the leader in hotel upselling automation, is happy to announce that Aries Living has activated ROOMDEX’s Upgrade OptimizerTM software in four hotels: Ithaca of South Beach Hotel, (Miami, FL), Villa Paradiso Apartment Hotel (Miami, FL), Treehouse Apartment Hotel (Miami, FL) and Apple Tree Inn (Lennox, MA).

Upgrade OptimizerTM is an automated hotel upsell tool that generates revenue directly to a hotel’s bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay.

“At Aries Living, we are strong believers in providing what we call a luxury digital experience,” said Daniel Tennant, General Manager at Aries Living, “Guests have an expectation of control over their stay, whether it be choosing room types based on features, checking in remotely, etc. So, we are very focused on seeking out customer facing technologies that offer our guests a choice in how they want to manage their stay. ROOMDEX upsell automation fits the description perfectly.”

“Upselling can be cumbersome for a front desk staff,” Daniel continued, “It’s almost like a “have to do” rather than a “want to do.” And if you think about the guest journey – arrival at the hotel comes after taxis and flights, encumbered with luggage – the last thing they want is to be sold to when they finally reach their destination. With ROOMDEX, you can capture their attention pre-arrival, during the excitement phase of the journey. Not only are you offering them something they want, your conversion rates skyrocket.”

Despite operating in the throes of the COVID-19 pandemic, Aries Living hotels have reported a nearly 40-to-1 ROI (return on investment) since using the ROOMDEX hotel upsell tool. Upgrade Optimizer room revenue is improving RevPar and boosting ADR when hotels need it most – even during low occupancy.

“The Aries Living hotels have shown us that you can still drive ancillary guest revenue despite the market conditions all hotels are currently experiencing,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “The commitment Daniel’s team has to digital innovation for guests is impressive and has made them great partners.”