Hotel marketers can now create, send and track email campaigns and store them in the cloud
[SAN DIEGO, CALIF.— October 27, 2016] — Next month, RMS Hospitality Solutions will unveil an Electronic Direct Marketing (EDM) tool that enables hoteliers to create, send and track custom marketing campaigns. The new Email Marketing Manager will be a premium module that resides within RMS – The Hospitality Cloud. With this feature, hoteliers can view past campaigns and create new blasts as needed.
RMS – The Hospitality Cloud is a one-stop-shop in the cloud for all property systems. The platform is comprised of a group of web-based modules (PMS, POS, channel management, booking engine, guest marketing, business intelligence and more) that can be used independently or in concert to help make any hospitality business more profitable. More than 4,000 properties in 25 countries already rely on this popular cloud-based platform.
“No longer will RMS customers have to pay for a separate email service provider to create cutting-edge marketing campaigns,” said Todd Sabo, RMS North America President & General Manager. “With the RMS Email Marketing Manager, hoteliers can develop strategies and customize templates based on targeted demographics. By equipping our PMS module with a campaign builder, hotel marketers can take guest personalization to new heights. Through custom communications, they can create more intimate guest stays on an individual level, thereby taking the customer relationship to the next level and reinforcing customer loyalty.”
According to the 2016 Lodging Technology Study, of the hotels that are embracing some sort of cloud-based solution, Email is the most widely adopted (54 percent) with another 11 percent of hotels planning to migrate their Email to the cloud in the near future. Furthermore, the 2016 Customer Engagement Technology Study shows that by 2017, 90 percent of hotels will have adopted some type of technology that creates and/or communicates personalized offers. The study further showed that 58 percent of consumers will select a hotel that provides personalized communication based on their purchase history vs. one that does not.
In addition to the creating state-of-the-art Email blasts, the RMS Email Marketing Manager will enable hoteliers to easily track the success of each campaign.
“Within the Email Marketing Manager exists the ability to generate custom reports to provide marketers with a synopsis of each executed campaign, including: Campaign Name, Date Sent, User, Number of Messages Sent, Percentage of Recipients that Opened the Campaign, Percentage of Recipients that Click-Through and the Percentage of Recipients that unsubscribed to the email. Only when hoteliers understand the success rate of each campaigns can they better target their preferred audience with each blast.”
Further information on the RMS PMS / Email Marketing Manager will be made available after the product launch in November. For details on RMS – The Hospitality Cloud, visit www.rmsnorthamerica.com.