Partnership Allows Revinate to Broaden Addressable Market and Go to Market Even Faster
October 17, 2018 – Revinate, the Software-as-a-Service (SaaS) company that helps hotels transform guest data into revenue, today announces it has partnered with the global hotel industry’s leading cloud platform, SiteMinder, as the latest hotel application to connect into SiteMinder Exchange. The connection will make Revinate Marketing accessible to the multitude of leading property management systems (PMSs) integrated into SiteMinder Exchange, a powerfully-simple solution launched this year to solve the connectivity problem for hotel PMSs and hotel applications everywhere.
Through the connection, Revinate can now broaden its addressable market, expedite its speed to market and increase adoption of its Marketing service among hotels globally.
According to Dan Hang, Chief Product Officer at Revinate, “This partnership with SiteMinder enables thousands of hotels to more easily take advantage of our Marketing service, thereby driving more direct revenue.”
SiteMinder’s SVP global partnerships, Dai Williams, adds, “We are excited to partner with Revinate, a brand known and trusted by hoteliers all around the world. Through SiteMinder Exchange, many more hotels can now use Revinate’s proven solution to access the guest data they need for today’s sophisticated marketing programs and, in turn, drive revenue from targeted email campaigns.”
SiteMinder Exchange has attracted nearly 100 publisher (PMS) and hotel application partners since its launch in June, with dozens more in development. Designed to address the historical connectivity challenge for developers of hospitality systems, SiteMinder Exchange acts as a data layer that sits between and connects hotel PMSs and applications, which range from CRMs to upselling tools, revenue management systems and guest messaging.