Charlottesville, Virginia (February 23, 2016) – Regatta Travel Solutions announced today that the Lynchburg Regional Convention & Visitors Bureau has selected Regatta Travel Solutions to power the booking engine on their official destination website, Regatta will allow visitors to the destination website to book hotels, attractions and packages on the destination’s official website.

“Regatta’s booking engine is going to give us insight and data on our website that we have simply never experienced before,” said Krista Boothby, Marketing & Public Relations Coordinator for the Lynchburg Convention & Visitors Bureau (CVB). “We are really looking forward to having the ability to report on how much revenue has been booked through our site, and to track the traffic sources that are bringing bookings to our destination.”

“It’s amazing how many CVBs are spending money on a booking solution that gives them absolutely no information about how many bookings are being made as a result of their efforts,” said Ashwin Kamlani, Founder of Regatta Travel Solutions. “Regatta’s clients get a full suite of reporting including detailed production reports broken down by hotel, lead time reports, opt-in email addresses of everyone that has booked and analytics showing which traffic sources to the CVB website produce more bookings.”

Regatta Travel Solutions now powers the booking engines for more than 45 DMOs worldwide. The Company’s booking engine technology is so advanced, that is it even used by major hotel chains to power their own websites.