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NEW YORK, NY (April 11, 2016) - Real Hospitality Group (RHG) is delighted to announce the appointment of Alicia Luke as General Manager of Hotel Shocard, which will make its debut later this month. As a skilled associate of the hospitality industry, Luke will be responsible for the day-to-day operations and activities of the hotel, as well as overseeing the space through the final stages of the opening.

“I look forward to seeing Hotel Shocard come to life, and continuing my career in this lively neighborhood,” said Luke. “Times Square is the world’s most vibrant district and we’re excited to welcome guests to experience our design-driven property.”

Luke steps into this role with honors from the hospitality industry and extensive experience in the Times Square locale. With a degree from New York University’s Tisch Center for Hospitality and Tourism, Luke embarked on her career in the Manhattan hotel scene, working at Four Points by Sheraton Midtown and Fairfield Inn & Suites Manhattan Times Square. Her most recent role was the position of General Manager at the Hotel 41 in Times Square. In 2015 she was honored with a spot on Hotel Management Magazine’s “Thirty Under 30” list. Additionally, as a part of her growing appreciation and dedication to the business, she sits on the Real Hospitality Group’s Millennial Advisory Board, offering insight into the industry’s developing social, political, and environmental matters. Luke is also a devoted mentor in RHG’s Mentorship Program guiding top talent as they begin their ventures in the tourism trade.  

Luke will oversee the 47-room hotel in the heart of Times Square. Hotel Shocard will glimmer on the south side of 41st street with an iconic vintage-inspired marquee. The hotel will pay homage to the Times Square of mid-century decades. Designed by Brooklyn-based firm Mapos, the hotel’s intimate and wistful ideals come through in the design and details. Inspiration is drawn from its celebrated location the vivacious glow of New York City in the 1960’s and 1970’s. Room details include patina brass hardware, custom-made Italian furniture, lighting from Brooklyn-based RBW lighting company, vibrant use of yellow and bronze throughout (inspired by glowing marquees), custom wallpaper, as well as dark wood finishes reminiscent of dance-worn floors of Broadway stages. The pet-friendly property will host seven floors of rooms topped with two penthouse suites that come complete with airy balconies. The location will also be home to Gleason's Tavern, an eclectic bar restaurant serving a menu of new American cuisine and a rosy selection of craft beers. All of which ties in the ambient glow of the hotel with its gilded ceiling and intimate feel. Additionally, the hotel enjoys a prominent Times Square location with access to all of its exciting attractions.

“We are very excited to have Alicia on board at Hotel Shocard,” said John Parker, Chief Operating Officer of Real Hospitality Group, the hotel’s management company. “Her dedication to the industry and experience working in the Times Square area will be a great asset to the hotel.”

About Hotel Shocard

This 47-room property located in the heart of Times Square, will offer a boutique hotel experience in the center of New York City. Designed by Brooklyn-based design firm Mapos, the hotel’s intimate and wistful ideals come through in the design and details. Inspiration is drawn from its celebrated location and the Times Square of the 1960s and 1970s. Room details include patina brass hardware, custom-made Italian furniture, lighting from Brooklyn-based RBW lighting company, vibrant use of yellow and bronze throughout (inspired by glowing marquees), custom wallpaper, as well as dark wood finishes reminiscent of the dance-worn floors of Broadway stages. The pet-friendly property will host seven floors of rooms and is topped two penthouse suites complete with airy balconies. The location will also be home to Gleason's Tavern, a New American bar restaurant serving an eclectic menu of new American and a rosy selection of craft beers. All of which ties in the ambient glow of the hotel with its gilded ceiling and intimate feel. The two penthouse suites with terrace access are also available for those summer meetings and evening events. 

Contact: Katie Barr Cornish / Erik Johansen

Katie@elevensixpr.com / Erik@elevensixpr.com / 646-325-5894 / 646-586-5474

About Real Hospitality Group

Real Hospitality Group (RHG) is headquartered in Ocean City, MD with a regional office in Midtown Manhattan, New York City and in Los Angeles. The company comprises a team with more than 400 years of combined hospitality and travel industry experience. The Real Hospitality Group portfolio includes 61 hotel properties with an inventory of more than 7,703 rooms in gateway cities that include New York, Philadelphia and locations in Newark and Wilmington, DE, as well as Glens Falls, Montauk, and Ocean City, MD. The company is a recognized service provider for Marriott, Hilton, Starwood, Hyatt, Wyndham, IHG, and the Choice Hotels brands as well as a collection of unique independent hotels. RHG focuses on total service property management, revenue performance, guest satisfaction and business development for hotels, resorts and investment ownership groups. For more information, please visit the company website at www.realhospitalitygroup.com

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