Rate and Bookings Growth Continue Positive Trend for Hoteliers in Early 2018
March 8, 2018 10:02am
Both Group and Transient Travel Segments Experience Boost During First Quarter
NEW YORK – March 8, 2018 – TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, today released new data from the Company’s February 2018 North American Hospitality Review (NAHR). According to this data, North American hoteliers are continuing to experience healthy gains across both average daily rates (ADR) and bookings for all travel segments, up 0.6 percent and 1.3 percent, respectively, in the first quarter of the year.
Transient bookings are particularly strong in Q1, up 1.9 percent across the segment for both business and leisure travel. Revenue per available room (RevPAR) is also up 2.7 percent for this sector.
“Following months of instability in 2017, the start of 2018 is a breath of fresh air for hoteliers, as rates and bookings remain solid during the first two months,” said John Hach, senior industry analyst, TravelClick. “The data also indicates that hoteliers are poised for transient growth in the second quarter and that this trend has the potential of continuing well into the year.”
Twelve-Month Outlook (February 2018 – January 2019)
For the next 12 months (February 2018 – January 2019), transient bookings are up 3.3 percent year-over-year, and ADR for this segment is up 1.5 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is up 4.1 percent in bookings, and ADR is up 1.6 percent. Additionally, the transient business (negotiated and retail) segment is up 1.9 percent in bookings, and ADR is up 1.6 percent. Lastly, group bookings are slightly up 0.6 percent in committed room nights* over the same time last year, and ADR is up 1.5 percent.
“Transitioning into the second quarter of 2018, hoteliers will need to stay focused on group pace within their local markets and continue to tap into data and business intelligence so that they can use every available tool to their advantage during this growth period,” added Hach. “It’s important to take the lessons learned from 2017 to stay one step ahead of the competition, as group pace could experience another few months of uncertainty similar to last year in the industry at any given time.”
The February NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by February 1, 2018, from the period of February 2018 – January 2019.
*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity
The first quarter combines historical data (January) and forward-looking data (February – March).
north american hospitality review,
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 50,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.
Contact: Caitlin Kasunich / Christina Panta
firstname.lastname@example.org or email@example.com /
212.896.1241 / 212.896.1208
TravelClick and Google Expand Partnership to Help Hoteliers Maximize Revenue in an Increasingly Competitive Market
TravelClick Launches Artificial Intelligence-Powered Campaign Advisor
Host Hotel Systems's Property Management System Integrates into TravelClick's Central Reservations Platform
Vertical Booking Adds More Than 1000 New Hotels in 2017
North American Hoteliers Welcome Uptick in Rates & Bookings Across All Travel Segments as 2018 Begins
TravelClick Unveils Revamped Rate360® Platform with Both Meta and Unlimited Real-Time Shopping
SHR 2017—Another Year of Growth and Innovation
Closing Out 2017, North American Hoteliers See Solid Gains in Rates and Bookings
Implementations Director Rafael Lozada Joins ALICE to Help Lead Next Stage of Company Growth
TravelClick and IDeaS Expand Partnership with Advanced Integration for Hotels
The Unfinished Business of Revenue Management: Investment Abandoned
TravelClick and First Hotels Scandinavia Announce Exclusive Strategic Customer Relationship
Shifts In Revenue and Expenses Improve Hotel Food and Beverage Profits
North American Hoteliers End 2017 Strong with Healthy Gains Across All Travel Segments
IDeaS G3 RMS Gives New Revenue Opportunity to Resorts and Hotels with Component Room Optimization - an Industry First
IDeaS Learning System Recognized With Gold Award From Learning & Development Research Firm Brandon Hall
Carlson Rezidor Hotel Group Joins TravelClick's Industry-Leading Demand360® Program
More Than 10,000 Hotel Properties Worldwide Rely on IDeaS' Advanced Analytics for Confident Revenue Management
Desbravador Integrates TravelClick’s iHotelier Central Reservations System into its Property Management System
North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth
Please login or register to post a comment.