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Founder of industry’s leading provider of revenue and profit optimization software will offer expert insight to fellow female leaders

ALPHARETTA, GA. — Sept. 13, 2017 — The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, announces that its president and co-founder, Tammy Farley, will be a featured speaker at the 2017 AAHOA Women Hoteliers Conference, which will be held Sept. 15-16 at the Embassy Suites by Hilton Anaheim North in Anaheim, Calif. Hosted by the Asian American Hotel Owners Association (AAHOA), the event brings together female hoteliers and top executives from across the country for networking, education and professional development. Attendees include property owners, general managers and senior leaders in the hospitality industry.

“As a presenter at this year’s AAHOA Women Hoteliers Conference, I am thrilled to support ongoing education and leadership among women in hospitality,” said Farley. “The conference topics and sessions are in perfect alignment with how Rainmaker helps its clients increase revenues and develop successful, lasting strategies. I am honored to be among those chosen to share perspective with this dynamic group of hoteliers.”

Farley’s session, Revenue Generation Through Marketing and Sales, will be held Saturday, Sept. 16, from 1:15 p.m. to 2 p.m. Farley will offer expert insight into how to interpret industry reports and adjust sales and marketing strategies accordingly. She also will tell attendees how to incorporate what is learned in the session into their overall development strategies. Other speaker sessions will address topics such as communication, development and leadership, with a panel discussion Saturday afternoon that focuses on ways to apply development strategies, sales and marketing, and leadership styles to a business.

“At Rainmaker, we’ve explored the synergies between revenue management and marketing quite extensively, and it was the primary focus of our user conference, OPTIMIZE2017, earlier this year,” said Farley. “If hotels are to remain profitable, their revenue management and marketing strategies must be aligned. I am excited to share with attendees how they can apply these principles to their own properties.”

For more information on Rainmaker’s hotel revenue and profit optimization cloud, please visit www.letitrain.com.

About Rainmaker

Rainmaker is the hotel revenue and profit optimization cloud. The company partners with hotels, resorts and casinos to help them outperform their revenue and profit objectives. Rainmaker’s cloud-based solutions for transient and group pricing optimization, forecasting and revenue-centric business intelligence are designed to help hoteliers streamline operations, enhance revenue optimization processes, improve lead performance and drive guest bookings. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s ‘Fastest Growing Privately Held Companies’ for the last seven years and was named to the Atlanta Business Chronicle’s list of ‘100 Fastest Growing Companies in Atlanta’. Rainmaker serves hospitality customers throughout the world from its corporate headquarters in Alpharetta, Ga. and from offices in Las Vegas, Portland, Ore. and Singapore. To learn more about Rainmaker and its suite of hotel revenue and profit optimization solutions, visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter

Contact: Melissa Andrews

mandrews@letitrain.com / 407-342-7829

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