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Challenging Conventional Thinking and Traditional Models of Revenue Management Helps Create One of America's Fastest Growing Private Companies 

ATLANTA, GA - April 30, 2014 - When you run a multi-million dollar, high-stakes, high-reward, gaming enterprise, your instincts on how to price your hotel room inventory will take you only so far in the critical decision-making process. 

Few people understood this business principle more so than Tammy Farley and her longtime business partner, Bruce Barfield.  The two Georgians launched The Rainmaker Group in Atlanta in 1998 as a way to help major gaming hotels and traditional hospitality companies manage demand so that each room asset yielded the highest possible combined room and gaming revenues from each guest.

On May 8, in a joint session before delegates of the 25th Annual Production and Operations Management Society (POMS) Conference at the Atlanta Marriott Marquis, The Rainmaker Group President Tammy Farley will discuss how her entrepreneurial company earned a leadership position by challenging conventional thinking and traditional models of revenue management.  Indeed, the company's philosophy of challenging the status quo is what eventually led to the development of a distinctive concept known as Total Revenue Management and Total Guest Value - a concept that, since 2001, has helped boost gaming and non-gaming revenues at numerous established casino-hotel properties from 5 to 15 percent.

It is the continual pursuit of these pioneering initiatives that has helped to earn Rainmaker a spot on the Inc. 5000 fastest growing private companies in America for three consecutive years.  And just last year, Rainmaker was named to the distinguished Georgia Fast 40, sponsored by the Atlanta chapter of the Association for Corporate Growth, which honors "40 Georgia-based middle market companies that demonstrate the greatest growth in revenue and employment over the prior three years."  Just last week, The Rainmaker Group earned a Pacesetter Award from the Atlanta Business Chronicle for a second consecutive year.  The Pacesetter Award recognizes and honors the 100 fastest growing privately held companies in Atlanta.

Today, Rainmaker serves more than 150 properties worldwide, leveraging cutting-edge research to bring customers the most sophisticated solutions to their revenue management challenges. 

In its 2013 Vendor Landscape: Revenue Management Systems report, Info-Tech Research Group, Inc., a global leader in providing IT research and advice, listed GuestREV®, Rainmaker's flagship revenue management system, as the Trend Setter Award recipient, calling it "the perfect system for cutting-edge casino-hotels looking to make decisions based on total guest value."

Ms. Farley is a highly respected resource for innovative revenue management practices and project consulting, particularly in the casino hotel and resort markets.  She has spearheaded successful revenue management implementations internationally in the gaming industry for more than 15 years and continues to maintain close professional relationships with executive leaders of Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Pinnacle Entertainment, Penn National Gaming, Omni Hotels & Resorts, Wynn Las Vegas, and many other properties.  Rainmaker also supports the operations of several leading tribal clients, including Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, Agua Caliente, Mystic Lake Casino Hotel, Little River Casino Resort, and more.

In 2013, Ms. Farley won Casino Enterprise Management magazine's prestigious Great Women of Gaming Proven Leader Award.  She is a current Board member of Make-A-Wish® Georgia and is actively involved in several other charitable organizations.

About Rainmaker

The Rainmaker Group is the market-leading provider of automated Revenue Management and profit optimization software solutions for the Gaming, Hospitality and Multifamily Housing industries.  An innovator and thought leader in the highly specialized revenue optimization field, Rainmaker leverages cutting-edge research in order to bring clients the most sophisticated systems.  Whether GuestREV®, TribalREV®, GroupREV® or ReelREV™, all Rainmaker solutions for Gaming & Hospitality provide clients a strategic advantage in achieving the highest profitability from their assets.  Rainmaker solutions are used to manage over 150,000 rooms for companies such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas, and many other properties.  The company also supports the operations of leading tribal clients such as Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, Agua Caliente, and more. Rainmaker is a Microsoft Gold Certified Partner headquartered in northern Atlanta, GA, and has for three years running ranked on the Inc. 5000 list among America's top fastest growing, privately held companies.  For more information, visit

Contact: Nancy Nevins, Director of Marketing / (678) 578-5728

Contact: for media: Greg Houston, Principal, DeanHouston, Inc. / (513) 421-6622

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