DALLAS, May 21, 2019 — Dallas-based Prism Hotels & Resorts, an award-winning, full service hotel management, investment, and advisory services company, announced today that it has hired Will Traywick as vice president of eCommerce & digital marketing. Prism President & CEO Steve Van made the announcement.
“As eCommerce and digital marketing continues to become an increasingly critical aspect in hotel performance, we are eager to welcome Will to our ever-growing leadership team of top talent,” said Van. “Will’s vast knowledge and experience in hospitality, marketing and revenue and eCommerce services will be hugely beneficial for our portfolio of premier properties as we aim to provide best-in-class management, experiences and results for our owners.”
With 17 years of experience in the hospitality industry, Traywick began his career with Omni Hotels corporate in advertising and PR. Most recently serving as director of marketing and eCommerce at HEI Hotels + Resorts, he has also worked with Hilton sales, revenue management, Hhonors marketing and eCommerce Services as Senior Regional Manager.
As vice president of eCommerce & digital marketing, Traywick will be responsible for creating improved results in the areas of search engine optimization, pay-per-click (PPC) and other display marketing, social media, online reputation management, and database marketing.
For more information, please visit www.prismhotels.com.