Post-Election Surge in Consumer and Business Sentiment Suggests Momentum for 2017, According to PwC
January 24, 2017 12:21pm
Declines in occupancy more than offset by average daily rate growth
New York, NY, January 24, 2017 – The updated lodging forecast released today by PwC US notes that strong industry performance in the fourth quarter of 2016, including encouraging trends in demand and average daily rate (ADR), coupled with a post-election surge in consumer and business sentiment that contributed to improving economic conditions, sets the stage for continued revenue per available room (“RevPAR”) growth in 2017.
PwC expects the increase in supply of hotel rooms to marginally outpace growth in demand, resulting in a decline in occupancy to 65.3 percent. Aided by an expected increase in corporate transient demand, growth in average daily rate is expected to drive a RevPAR increase of 2.3 percent, according to the report.
PwC’s outlook is based on an economic forecast from IHS Markit, which expects real GDP to increase 2.3 percent in 2017, measured on a fourth-quarter-over-fourth-quarter basis, approximately 50 basis points higher than in PwC’s November forecast. Improving economic conditions are driven by a number of factors, including improving business and consumer confidence, and surging financial markets, as well as potential policy decisions related to tax cuts and changes to trade regulations.
The updated estimates from PwC are based on a quarterly econometric analysis of the US lodging sector, using an updated forecast released by IHS Markit and historical statistics supplied by STR and other data providers.
Source: PwC US, based on STR data
“Based on a strong fourth quarter, we are encouraged by the trends we are seeing as we head into 2017,” said Scott D. Berman, principal and U.S. industry leader, hospitality & leisure, PwC. “However, we remain cautiously optimistic, as higher-than-previously anticipated increase in demand is still expected to be offset by increasing supply through the year.”
price waterhouse cooper
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 208,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
Contact: Cecile Fradkin
Manhattan Lodging Index - Fourth Quarter 2017
PwC's Lodging Outlook for U.S.: Hospitality Directions for 2018
PwC: Global Economic Growth in 2018 on Track to Be Fastest Since 2011
PwC's Manahattan Lodging Index Q3 2017
PwC's Hospitality Directions Forecast
Africa's Hospitality Sector Withstands Economic Headwinds
Lodging Demand Increases Amidst Increased Consumer Confidence, According to PwC
The Five Megatrends That Will Impact the Middle East’s Travel and Tourism Industry: PwC Report
South Africa’s Hotel and Tourism Sector Set for Steady Growth as Visitor Numbers Continue to Grow
Hotel Loyalty - What’s Driving Customer Loyalty for Today’s Hotel Brands? A PwC Report
In 2016, Average Daily Rate Reluctantly Takes the Driver’s Seat According to Updated Lodging Forecast
Average Daily Rate Growth Continues to Lag Expectations, Despite Peak Occupancy Levels, says PwC US
Room for Growth: European Cities Hotel Forecast for 2015 and 2016 by PwC
Average Daily Rate Growth Expected to Drive US Lodging Performance in Remainder of 2015 and in 2016
Spa Industry Surpasses $15 Billion Mark
Hotel Occupancy Continues to Surprise in 2015 According to PwC US
PwC's 5th Edition of the 'Hospitality Outlook: 2015-2019': South Africa, Nigeria, Mauritius & Kenya
Further Growth Expected in Africa's Hospitality Sector in the Next 5 Years, According to PwC Report
U.S. Lodging Sector Performance Remains Favorable Despite Sluggish Economic Growth, Says PwC US
Please login or register to post a comment.