Close

Cart

Total $0.00

Checkout

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and China Outbound Tourism Research Institute Ltd. (COTRI) have signed a Memorandum of Understanding (MOU) today (4 September 2018) to promote collaboration in tourism education and research.

COTRI is a research institute headquartered in Hamburg, Germany, which provides support for strategic and sustainable developments of varied segments of the Chinese outbound market. Established in 2004, it offers organisations and institutions with customised services in research and consulting, quantitative and qualitative data and analysis, training and certification.

The MOU was signed by Professor Kaye Chon, SHTM Dean and Chair Professor and Walter Kwok Foundation Professor in International Hospitality Management, and Prof Dr Wolfgang Georg Arlt, Director of COTRI on the SHTM campus.

Under the agreement of five years, both parties will pursue strategic collaboration in promoting online executive education, participating jointly in nationally and internationally funded projects, as well as organising international conferences and research. The scopes of collaboration between both institutions will focus on Chinese outbound tourism and international tourism development.

“We see this as an innovative international collaboration,” said Dean Kaye Chon. “Together, we will make greater contributions to the development of China tourism and indeed the entire global industry in the years ahead.”

About PolyU’s School of Hotel and Tourism Management

For close to 40 years, PolyU’s School of Hotel and Tourism Management has refined a distinctive vision of hospitality and tourism education and become a world-leading hotel and tourism school. Rated No. 1 in the world in the “Hospitality and Tourism Management” category according to ShanghaiRanking’s Global Ranking of Academic Subjects 2017 and 2018, placed No. 1 in the world in the “Hospitality, Leisure, Sport & Tourism” subject area by the CWUR Rankings by Subject 2017 and ranked among the top 3 “Hospitality and Leisure Management” institutions globally in the QS World University Rankings by Subject 2017 and 2018, the SHTM is a symbol of excellence in the field, exemplifying its motto of Leading Hospitality and Tourism.

With 75 academic staff drawing from 22 countries and regions, the School offers programmes at levels ranging from undergraduate degrees to doctoral degrees. In 2012, the SHTM was bestowed the McCool Breakthrough Award by the International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE) recognising its breakthrough in the form of its teaching and research hotel – Hotel ICON – the heart of the School’s innovative approach to hospitality and tourism education. A member of the UNWTO Knowledge Network, the SHTM is also the editorial home of Asia Pacific Journal of Tourism Research, Journal of Travel and Tourism Marketing, Journal of Teaching in Travel and Tourism and Journal of China Tourism Research.

www.polyu.edu.hk/htm

Contact: Ms Pauline Ngan

pauline.ngan@polyu.edu.hk / (852) 3400 2634

Related News

SHTM Joins Hands with China Outbound Tourism Research Institute to Offer New Online Training Programme for the Chinese Outbound Tourism Market

Raise a Glass to Wine Tourist Diversity

PolyU Study Revealed Mainland Chinese Visitors’ Motivations for Shopping

PolyU Study Advises Hotels to Look Ahead Accurately Basing on Publicly Available Data

PolyU Study Reveals Motivation for Family Vacations With Young Children

PolyU Study Shows Exhibition Organizer Focus Needed

PolyU School of Hotel and Tourism Management Signs a Tripartite Agreement to Establish the Greater Bay Area Tourism Research Alliance

PolyU Launches SHTM+ICON Consultancy to Drive Innovation and Knowledge Transfer in Global Hospitality Sector

PolyU Study Finds Photos Tell More Than a Thousand Words

In Control With Mobile Booking Apps?

PolyU Study Evaluates Airbnb - Friend or Threat?

PolyU Study Finds Food Tells Stories on Social Media

PolyU Study Reveals What Second-Generation Migrant Tourists Are Seeing

PolyU Hosted Inaugural World Summit for Deans of Independent Schools of Hospitality and Tourism

PolyU Study Urges Hotels to Create a Green Culture

PolyU Study Finds Right Audience Critical for Destination Marketing Mini-Movies

PolyU Study Finds How Hotel Loyalty Programmes Can Boost Brand Relationship Quality

PolyU Study Finds Russian Tourist Satisfaction Hinges on Hotel Features

PolyU Study Finds Focus on Accessibility Key to Exhibition Market Development

PolyU Holds a Naming Ceremony for Mr and Mrs Chan Chak Fu Building

All News »

Please login or register to post a comment.