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Elizabeth Diaz and Alyssa Logan bring extensive hospitality experience to new Florida Keys hotel 

KEY LARGO, FL – July 7, 2015 – Playa Largo Resort & Spa, the newest addition to Marriott International’s Autograph Collection, is proud to announce the appointment of Elizabeth Diaz as director of catering and Alyssa Logan as senior sales manager for the resort, set to open in December 2015.

In her new role, Diaz willoversee the operation and management of Playa Largo’s catering department, working closely with clientele to ensure flawless event execution. A Miami native, Diaz brings more than 15 years of luxury hospitality experience to the Playa Largo team, previously holding catering sales manager positions at the LXR in Boca Raton and at the Rosen Centre Hotel in Orlando.  Most recently Diaz served as the associate director of sales for Sofitel Miami.

As senior sales manager handling the incentive market, Logan will work to establish relationships and develop Playa Largo’s corporate client base for potential future business. Bringing more than 19 years experience, Logan most recently served as a corporate, meeting & incentive group sales executive for Celebrity Cruises. She also comes to Playa Largo Resort with group sales and management experience from Norwegian Cruise Line, Regent Seven Seas Cruises and Renaissance Cruises.

Prime Hospitality Group (PHG), a recognized developer in Florida, and Shaner Hotels, one of the foremost owner-operator companies in the hospitality industry, have come together to bring a new level of luxury accommodations to Key Largo, with Playa Largo Resort & Spa being the first new resort built on the island in more than 20 years.

Larry Abbo, Chief Executive Officer of Prime Group, is excited to add these talented professionals to the executive team. “Diaz has proven to be a seasoned pro in hospitality sales and catering with high-end experience at the LXR and Mandarin Oriental, while Logan’s proficiency for revenue generation and creative innovation will be vital to Playa Largo’s success,” he said.

About Playa Largo Resort & Spa

Playa Largo Resort & Spa, a new addition to Marriott’s Autograph Collection, is set to open on Key Largo, Florida in the winter of 2015. Perfectly situated on 14 secluded beachfront acres with sweeping views of Florida Bay, the resort will feature 144 luxury rooms and suites, 10 private bungalows and a three-bedroom beach house with private pool. Developed by Prime Hospitality Group (PHG) and Shaner Hotels, Playa Largo marks the first full-service resort to be built on Key Largo in 20 years. To obtain more information, call 305.853.1001 or visit www.PlayaLargoResort.comConnect with Playa Largo’s official Facebook fan page by visiting and follow on Twitter @PlayaLargo.

Contact: Sasha Hlozek / 305-854-3544

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