Playa Hotels & Resorts Names Kevin Froemming Executive Vice President & Chief Commercial Officer

/Playa Hotels & Resorts Names Kevin Froemming Executive Vice President & Chief Commercial Officer

Playa Hotels & Resorts Names Kevin Froemming Executive Vice President & Chief Commercial Officer

|2019-08-15T14:57:44-04:00August 14th, 2019|

FAIRFAX, VA (August 14, 2019) – Playa Hotels & Resorts N.V. (NASDAQ: PLYA, “Playa”), the owner, operator and developer of all-inclusive resorts, has announced the promotion of Kevin Froemming to the expanded role of Executive Vice President & Chief Commercial Officer. In this newly created position, Froemming assumes the key leadership role in driving Playa’s commercial strategy and initiatives throughout revenue and distribution, global sales and marketing, e-commerce, as well as brand performance and deliverability.

With both top and bottom line responsibility, Froemming’s broadened role is designed to further leverage Playa’s operational efficiency and facilitate the integrated delivery of all customer touchpoints.

“Playa continues to build upon a structure that supports portfolio efficiency, innovation, and sustainable growth in the customer centric all-inclusive hospitality sector,” said Wardinski. Kevin is a proven commercial leader with the sales and marketing acumen to capitalize on the strengths of the organization and those of Playa’s global brand partners. As we continue to create value for our stakeholders, his depth of experience, insight and industry reputation will be instrumental in achieving our goals,” he continued. Previously, Froemming served as Playa’s Executive Vice President & Chief Marketing Officer. During this time, he was responsible for jointly launching the Hyatt Zilara and Hyatt Ziva brands in 2014, followed by the creation of the Panama Jack Resorts brand in 2017. He was instrumental in the recent launch of our Hilton all-inclusive resorts and played an integral role in integrating the Jewel Resorts portfolio into Playa following the business combination with Sagicor in 2018. Froemming previously served as the President of Unique Vacations, the worldwide representative of Sandals & Beaches Resorts and Chief Operating Officer of the former Mark Travel Corporation, a now subsidiary of Apple Leisure Group. Froemming holds a Bachelor of Science in Marketing from Marquette University. For more information on Playa Hotels & Resorts visit, www.PlayaResorts.com

About Playa Hotels & Resorts N.V.

Playa is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns and/or manages a total portfolio

consisting of 21 resorts (7,936 rooms) located in Mexico, Jamaica, and the Dominican Republic. In Mexico, Playa owns and manages Hyatt Zilara Cancun, Hyatt Ziva Cancun, Panama Jack Resorts Cancun, Panama Jack Resorts Playa del Carmen, Hilton Playa del Carmen an All-Inclusive Resort, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Los Cabos. In Jamaica, Playa owns and manages Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall, Hilton Rose Hall Resort & Spa, Jewel Dunn’s River Beach Resort, Jewel Grande Montego Bay Resort & Spa, Jewel Runaway Bay Beach & Golf Resort and Jewel Paradise Cove Beach Resort & Spa. In the Dominican Republic, Playa owns and manages Hilton La Romana an All-Inclusive Family Resort and Hilton La Romana an All-Inclusive Adult Resort. Playa also owns four resorts in Mexico and the Dominican Republic that are managed by a third party and Playa manages the Sanctuary Cap Cana, in the Dominican Republic.

Contact: Liz McNeil

Playa@QUINN.pr/

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