Currently operating as Hotel Vitale, the property will undergo a full $25 million renovation and conversion
BETHESDA, Md.–(BUSINESS WIRE)– Pebblebrook Hotel Trust (NYSE: PEB) (the “Company”) and SH Hotels and Resorts today announced the planned transformation of Hotel Vitale to the sustainability-focused, mission-driven and luxury experiential 1 Hotel San Francisco, which is expected to open in 2021 following a full renovation and conversion into a flourishing urban retreat.
Located on the Embarcadero waterfront overlooking the Bay Bridge, and steps from the historic Ferry Building, the property has a great location and is currently home to the iconic Hotel Vitale. Following an extensive $25.0 million renovation, the hotel will relaunch as 1 Hotel San Francisco and will offer nature-inspired designs and environmentally-focused aesthetics throughout guestrooms and suites, public areas and meeting and event venues. The hotel will feature unique food and beverage offerings inspired by northern California’s abundance of fresh, organic ingredients. 1 Hotel San Francisco will provide guests with a full-service spa and fitness center, connecting guests to a comprehensive wellness program in-line with 1 Hotels’ core values. SH Hotels & Resorts, a subsidiary of Starwood Capital Group, will manage the property following the completion of the renovation and rebranding program.
“We are very excited to be the first to bring 1 Hotels to the city of San Francisco,” said Jon E. Bortz, Chairman, President and Chief Executive Officer of Pebblebrook Hotel Trust. “The creative, distinctive and true to nature inspired 1 Hotel aesthetic will be a remarkable addition to our portfolio. The relaunch of Hotel Vitale to 1 Hotel San Francisco further demonstrates Pebblebrook’s dedication to pursue sustainable initiatives that not only reduce the environmental impact of our hotels, but also connect our guests and team members to the communities around us. We look forward to guests and locals enjoying world-class, mission-driven, luxury experiences at the 1 Hotel San Francisco.”
“1 Hotel San Francisco will be an exciting addition to the city’s luxury hotel experience, as it is rooted in our mission of inspiring conscious consumption,” said 1 Hotels Founder and CEO & Chairman of Starwood Capital Group Barry Sternlicht. “San Francisco, with its long-standing history as a leader for sustainable change and its focus on preserving nature, is a perfect fit for the 1 Hotels brand.”
The Company acquired Hotel Vitale in 2018 and will assist with the transition and full conversion of the hotel property.