Paramount Lodging Advisors (PLA) is pleased to announce the sale of the Sky Rock Inn located in Sedona Arizona on behalf of Yang Capital.

The 108-room hotel located at 1200 W Highway 89 in Sedona, is situated atop the West Sedona hilltop affording the best 360-degree views in the market. The hotel was purchased by Dauntless Capital Partners, an investment firm that builds and invests in durable businesses throughout the hospitality, consumer healthcare, manufacturing, and industrial sectors. The hotel will continue to operate under the Sky Rock Inn brand as well as the Spoken lifestyle experience, a supplemental brand to deliver an enhanced guest experience.

“The acquisition of the Sky Rock Inn Sedona is emblematic of the type of investment we strive to make in Dauntless Capital Partners Fund I – a premium select-service asset in an ultra-high barrier to entry market. Our business plan includes a physical and operational repositioning of the asset which will benefit the property for years to come.”
Jordan Benudiz, VP of Acquisitions at Dauntless Capital Partners


“Paramount delivered more than 17 tours to a hotel 2.5 hours’ drive from a major airport and obtained more than half a dozen qualified offers for a never heard of brand, SPOKEN, and ultimately helped us execute our first third party license agreement for the SPOKEN lifestyle experience with a household named family backed institutional fund.”
Stephen Yang, President at Yang Capital

Scott Griemsmann, Senior Managing Director of the Western U.S., and John Pascal, Managing Director/Partner of Paramount Capital Advisors, represented the owners in the transaction.