Opportunity for Hotels Is Big: SiteMinder Report Finds Travel to Germany Is Outpacing EU's Top Destinations
March 27, 2019 11:44am
Dallas, USA – Hotels in Germany are poised to benefit from tourism numbers that are outpacing the growth of travel within the EU’s most visited country destinations, a new report has found today. State of the Nation 2019: How Big is the Opportunity for Hotel Bookings in Germany? by SiteMinder, the global hotel industry’s leading guest acquisition platform, reveals that Germany’s inbound arrivals have almost doubled (96%) in the last 10 years to surpass the growth rates seen across the EU.
While France, Spain and Italy continue to lead the EU in total traveler numbers, they trail Germany’s 96% growth rate with inbound arrivals that have grown 26%, 65% and 65%, respectively, over the last 10 years. The pace is expected to continue over the next four years with Germany forecast to see a 14% jump in inbound arrivals by 2023 to lead the growth forecast for France (12%), Spain (11%) and Italy (11%), according to data from Euromonitor International.
“International travelers to Europe have always flocked to the more traditional, popular destinations of France, Spain and Italy, but I believe we’re seeing a shift in traveler preferences that favor a country like Germany for the mere fact that it’s less explored. Today’s traveler is in constant search for a different kind of experience and Germany represents that to them,” says Clemens Fisch, Regional Manager - DACH at SiteMinder.
“Only 10 years ago, local hoteliers were competing for the 24 million travelers entering the country; this year it is estimated they will be competing for almost 40 million. The opportunity is big and hotels that aren’t already capitalizing on the surge in tourism need to seriously start now.”
Today’s findings from SiteMinder look at the makeup of travelers coming into Germany and the country’s most visited cities. According to the report, 27 million travelers visit Germany for leisure purposes while 11 million visit for business. Couples make up the largest portion of travelers (35%) followed by families (22%). More than 1-in-10 travel solo.
Germany’s top five international source markets in 2018 were the Netherlands, Switzerland, USA, UK and Austria.
guest acquisition platform,
In an age of rising choice and accessibility for curious travelers, SiteMinder is the name synonymous with the belief that technology can empower any hotel to win in a consumer-led world and unleash their potential. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 30,000 hotels, across 160 countries, to generate in excess of 80 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.
Contact: Maria Cricchiola
+61 410 233 735
Hotel Co-Working on the Rise as 55% of People Struggle to Concentrate at Work
Sudima Hotel Group Digitizes With Infor for Expansion
Beware the 7 Warning Signs You Have an Outdated Hotel PMS
Travel Tripper and Pegasus Launch Conversion Plus
Batten Down the Hatches: SHR Sets a New Course for the Future of Hotel Tech With Force10™
How Will the Hospitality Industry Benefit From the IoT
Angie Hospitality Acquires Roxy, Consolidating Advanced Voice-Enabled Solutions for the Global Hospitality Market
EMD Showing How Interior Design, Technology and People Can Work Together to Create Better Meetings at HD Expo
Cloud5 Communications Enhances Guest Satisfaction With New HSIA Network for the SpringHill Suites by Marriott Morgantown, WV
IDeaS Announces 2019 Cornell Revenue Management Scholarship Recipients
Santi Mandala Villa & Spa in Bali Adopts Hotelogix to Automate Operations
Laurent Idrac Assumes Role as Chief Operations Officer for Hapi
How to Increase Hotel Direct Bookings
Martin Resorts Upgrades The Paso Robles Inn With OpenKey
Give Yourself a Round of Applause…
Can Artificial Intelligence Replace Human Intelligence in Hospitality Revenue Management?
Apple Core Hotels, Inc. Selects Cendyn to Power CRM Across Hotel Group
Booking Engine Personalization to Adapt to the Experience Economy
New SiteMinder Study Reveals Economic Turmoil Is Not Holding Latin Americans Back From Traveling
Shiji Group Opens New Office in Washington D.C. Metropolitan Area to Continue Expansion in the Americas
Please login or register to post a comment.