In less than 10 days, Milestone will be hosting our annual digital marketing conference July 17 and 18 at Hyatt Regency Chicago.
Engage 2017 brings together a select group of digital marketing experts from the hospitality, finance and retail industry. You will have the opportunity to learn strategies rarely discussed in public forums, and be immersed in a full day of learning with co-attendees that represent some of the best-in-class practitioners of digital strategies.
To highlight just a few of the amazing topics we will be discussing:
Google’s Head of Hospitality and Travel, Elizabeth Palomino, will be presenting The 3 ‘A’s’ of digital marketing: Audience, Automation and Attribution, and how they matter in your consumer digital journey.
In addition, Ann Payne from Google will be on hand to answer any questions you may have. It will be an amazing opportunity for you to have your very own Google expert!
And you won’t want to miss Dr. Chris Anderson, Director of the Center for Hospitality Research at Cornell University who will present his research on how your hotel can actually benefit from poor reviews. How is that even possible? Come and find out!
Along with Dr. Anderson, we are delighted to announce a session by Eric Papczun, President of InnerActivate and former President of Performics, who will share his thoughts on leadership in digital organizations, an area of immense importance as the spend on digital channels grow and brands look for higher ROI from these investments.
Additional highlights include:
- Real-world case studies on Conversion Rate Optimization & Revenue Recovery techniques that can help maximize your digital marketing investment
- Competitive analysis, digital marketing analysis cheat-sheets, including budgeting and audit sheet formats to help you prepare for 2018
- Learn the secrets of Enterprise companies and retailers and how you can apply their lessons
- How do you optimize your digital marketing spend? How do you know that you are getting the best results from your PPC, display or remarketing investments?
We have so much amazing content, we can’t cover it all here. Check out the agenda for more details: https://www.milestoneinternet.com/education/engage-conference.aspx
For more information and to register today: https://www.milestoneinternet.com/education/engage-conference.aspx