TOKYO–Okura Nikko Hotel Management Co., Ltd., a subsidiary of Hotel Okura Co., Ltd., announced today its conclusion of a contract with Meieki Management LLC to manage Nikko Style Nagoya, the first hotel under the new upscale, select-service Nikko Style brand, which will open in 2020.

Nikko Style Nagoya will be located in Nagoya’s popular Meieki district, which combines offices, retail outlets and other downtown conveniences, including Nagoya Station, within the fast-redeveloping Chukyo metropolis that extends well beyond Nagoya.

Mr. Marcel P. van Aelst, CEO of Okura Nikko Hotel Management, remarked, “We are delighted that we will be opening Nikko Style Nagoya in 2020. This will be our first property branded under Nikko Style, our new lifestyle brand targeting customers who are especially interested in new and creative hotel experiences. We look forward to opening this and other Nikko Style hotels in major locations worldwide to create an all-new customer base.”

Nagoya’s Meieki district is a principal transportation hub with intersecting JR, Nagoya Railroad and Kintetsu Railway lines. In recent years, Meieki has become the main gateway to the Nagoya metropolitan area and surrounding region. The district’s distinctive atmosphere is defined by its highly regional character, including historic Yanagibashi Central Market, the local “pantry of citizens.” Chubu Centrair International Airport is within easy reach and is expected to bring in many more overseas visitors as Japan’s inbound tourism continues to surge.

Nikko Style Nagoya will offer 191 rooms, a communal lobby, all-day dining and a fitness gym. This will be Okura Nikko Hotels’ first select-service lifestyle hotel targeting at a new customer base. The upscale facility will be specifically geared to satisfying the needs and preferences of millennials interested in culture, health, the environment and creative hotel experiences. It is forged from the brand concept of a hotel that fascinates people by offering them new travel styles and experiences.

The development of the hotel facilities is being carried out by Support 27 LLC. And ORIX Real Estate Investment Advisors Corporation performs asset management and project management work, which has been commissioned by Support 27.