Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey.
Read the Q2 2019 whitepaper to learn about:
- What’s Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs.
- From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Hotel Retlaw, Ayres Hotels, and Morongo Casino, Resort and Spa.
- Metrics that Matter: Learn how to appeal to the new ‘creative class’ of travelers. This new class is fueling the growth of brands such as Airbnb and is the audience hoteliers need to considering appealing to through their digital channels.
- A Look Outside the Industry: Find inspiration in initiatives outside of the hospitality industry. We take a closer look at how Reebok transformed their brand with a new and improved website, and how Dunkin’ partnered with Peeps for a spring-themed campaign.
Plus, other valuable insider information, including a recap of the last quarter, creative concepts from the HEBS Idea Shop, and more.
Click here to access your copy of the whitepaper today.