Close

Cart

Total $0.00

Checkout

Why It's One of the Most Important Online Revenue Drivers

In hospitality, technical SEO is one of the least understood and very much ignored digital technology and marketing disciplines. Technical SEO plays a major role in influencing Google and other search engines to rank your hotel website higher in search engine results pages (SERPs), which results in qualified website visitors and bookings.

Google has frequently stated that it is using more than 200 major ranking “signals” with many thousands of sub-signals and variations. The following three categories are well within hoteliers’ control, and if the hotel website is optimized to communicate these signals to the search engines, will achieve higher ranking in SERPs and reward the property with significant organic revenues.

  • Content: unique, highly relevant and enticing website content that is professionally written, informative, useful and of travel guide-level quality.
     
  • Links: links to the hotel website from highly authoritative non-paid websites like CVBs, online magazines and newspapers, blogs, social media, etc.
     
  • Technical SEO: an ecosystem of technologies, configurations, and processes implemented to the website and server designed to optimize the hotel website and enable the search engine bots to access, crawl, interpret and index your website, which ultimately results in increased search traffic and revenue.
     

Read more by downloading the eBook today.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

Website
Facebook
Twitter
LinkedIn

Contact: Garrick Lee, Marketing Manager, HEBS Digital

garrick@hebsdigital.com / (212) 752-9425

Related News

Milestone Inc. to Attend Preferred Global Conference in Monaco, Feb 25 – 28, 2019

The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers

GCommerce and NAVIS Announce Strategic Partnership

Digital Inspo: What Creative Hotels Are Doing Online

NAVIS and GCommerce Announce an Integrative Partnership to Support Hoteliers

Merchandizing Romantic Getaways

How to Get the Most Out of The New Google Hotel Search Interface

GCommerce Honored With Two Adrian Awards for Outstanding Travel Marketing

Puzzle Partner's Newest Client, Plum, Develops Innovative New Product That Brings Wine by the Glass Directly to Your Hotel Room

Ten Marketing Questions for Q1 2019

Vizergy Closes Out Recording-Breaking Year With Numerous Platform Enhancements

Your Top 10 Digital Marketing New Year's Resolutions for 2019

Virgin Hotels Ramps Up Customer Experience Marketing and Personalization Through Partnership With Local Measure

Milestone Captures 5 HSMAI Adrian Awards for Hotel Website Design and Wins 2018’s Mobile Web Awards “Best in Show”

Milestone to Present 3 Free Workshop Sessions at HSMAI New York

HSMAI Reveals the 2018 Gold Adrian Awards Winners for Excellence in Travel Marketing, Advertising, and Public Relations

Paid, Owned and Earned Media: What Matters Most for B2B Travel and Hotel Tech Brands in 2019?

Learn From HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference

HEBS Digital Wins Silver Adrian Award for The Resort at Pedregal’s Here Comes the Sun Campaign

Tambourine Shares The Official Gift Guide for Hotel Marketers

All News »

Please login or register to post a comment.