Close

Cart

Total $0.00

Checkout

With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. When constructing your budget, think about upgrades your property needs to make regarding digital technology and marketing strategy.

Knowledge of where the industry's key benchmarks are headed is critical to budgeting appropriately and knowing where to focus your efforts to see results. According to STR, the US hotel industry is projected to see growth, slow yet steady, through 2019. However, supply will continue to outweigh demand in many major markets (2.3% vs 2%). Occupancy is increasing by 0.3%; ADRs are growing by 2.4%; and RevPAR is increasing by 2.7% (STR, Tourism Economics).

Download for more information on:

  • Key Industry Factors & Insights: Four things to consider when creating your property’s 2019 digital marketing and technology budget.
  • Action Plan for creating Your Budget: Learn how to get started creating a budget that will guide you through a successful year.
  • Breakdown of the Budget: Recommendations for key marketing initiatives including SEM, SEO, Content, and Online Media.
     

Click here to download your copy of the whitepaper today.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

Website
Facebook
Twitter
LinkedIn

Contact: Garrick Lee, Marketing Manager

garrick@hebsdigital.com / (212) 752-9425

Related News

Five Tips for a Successful Cyber Monday Campaign

Vizergy Digital Marketing Named 10 Fastest Growing Google Solution Provider of 2018

Now Available: NextGuest Magazine Issue #4

The Resort at Pedregal Brings Cabo San Lucas Online With New Website

Five Diamond Rancho Valencia Resort & Spa Partners With GCommerce

HEBS Digital Wins Six Awards in the Travel Weekly 2018 Magellan Awards

HEBS Digital Named the Leading Travel Merchandising Solution Provider in North America by the World Travel Awards

Cendyn Is North America's Leading Hotel CRM Technology Provider & Data Driven Marketing Agency for 2018, as Voted by Prestigious World Travel Awards

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition

Hotel Marketing Budgets: How Much Is Actually Enough?

What Is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

Puzzle Partner Enters 5th Year Supporting Innovative Travel & Hospitality Companies

Now Available for Download: Technical SEO on the Hotel Website eBook

The Impact of Influencer Marketing on the Booking Journey

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition

How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]

Another Move by the OTAs That Is Harmful to Hotel Profitability – What You Need to Know

Vizergy Digital Marketing Turns 20 Years Young This Month

Now Available for Download: From Dreaming to Booking eBook

Why Offering Local Tours and Activities Is a Huge Revenue Opportunity for Hotels

All News »

Please login or register to post a comment.