Now Available for Download: Smart Hotelier’s Guide to 2019 Digital Marketing & Technology Budget Planning
September 27, 2018 12:08pm
With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. When constructing your budget, think about upgrades your property needs to make regarding digital technology and marketing strategy.
Knowledge of where the industry's key benchmarks are headed is critical to budgeting appropriately and knowing where to focus your efforts to see results. According to STR, the US hotel industry is projected to see growth, slow yet steady, through 2019. However, supply will continue to outweigh demand in many major markets (2.3% vs 2%). Occupancy is increasing by 0.3%; ADRs are growing by 2.4%; and RevPAR is increasing by 2.7% (STR, Tourism Economics).
Download for more information on:
Click here to download your copy of the whitepaper today.
hotel marketing budget
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or email@example.com.
Contact: Garrick Lee, Marketing Manager
Dream Hollywood Reimagines Guest Marketing
Lodging Interactive Launches AI Powered Website ADA Compliance Service for Hotels
Announcing Felix Laboy as Executive Chairman of NextGuest
Now Available: The Q2 Hotel Digital Marketer’s Whitepaper
The Hotel Zags Portland Reimagines Portland With an Engaging Brand and New Website
One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
Hotel Marketing Tips From Pipeline LIVE: Social Media Spring Cleaning
Hotel Retlaw Launches New Website for Its Elite Property in Fond du Lac
TRAVELNET Solutions Introduces New Vice President of Engineering & Product
Arrivedo Launches Routes Feature to Allow Hotels to Give Guests a Better Customer Experience
Back to Basics: Top Five Email Marketing Best Practices for Hoteliers
How Today’s Hotel Ownership Model Clashes With the Need for Green Energy Investments
Data-Driven Content: The Metrics That Matter
Lodging Interactive Launches PULSE Reputation Management Platform for Hotels & Restaurants
Newmark Hotels Joins With Pegasus/Travel Tripper for Comprehensive CRS Solutions
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
5 Unique Experiences Hotels Can Use to Attract Guests
How to Organize Your Website Content Like Marie Kondo
Third Door Media SVP Michelle Robbins Joins Milestone as Head of Digital
How to Maximize Your Hotel Renovation Investment with Online Marketing
Please login or register to post a comment.