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HEBS Digital’s second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q2 takes a look at the full Google Ecosystem and offers strategies for hoteliers to reach potential guests throughout the travel planning journey.

Download the HEBStrategy Q2 2018 whitepaper to learn about:

  • What’s Trending: Get familiar with Progressive Web Apps (PWA), stay up-to-date with the latest Google My Business updates, learn about voice search optimization, and more.
     
  • From the Design Studio: Discover examples of effective design across the Google Ecosystem, from standout GDN banners to straightforward Gmail Ads.
     
  • Metrics that Matter: How do you benchmark success with Google products? Take a data-driven approach to Google Hotel Ads, Google AMP, and more.
     
  • A Look Outside the Industry: Be inspired by successful initiatives outside the hospitality industry, including eBay’s use of Google AMP and a GDN campaign by Time magazine.
     
  • Plus other valuable insider information, including a recap of last quarter, creative concepts from the HEBS Idea Shop, and more.
     

Gain access to these insights when you download the Q2 2018 HEBStrategy whitepaper today.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Contact: Garrick Lee

garrick@hebsdigital.com / (212) 752-9425

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