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We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to a leisure travel study conducted by Phocuswright, 60% of respondents reported that a vacation was their largest discretionary purchase. In light of this, before making this large investment, travelers are thoughtfully taking time to research all the possibilities.

Download our latest eBook to learn strategies to implement in order to reach travelers at every stage of their travel planning journey. It is crucial to be present at every step of the way in order to capture the attention of potential guests and nurture them through the path to a direct booking. In each phase, people are looking for different content and information:

  • Dreaming Phase: In this phase, people are exploring destination options and ideas with no firm plans. At this stage, People are looking for inspiration.
     
  • Planning Phase: In this phase, people have chosen a destination. They’re looking for the right dates, the right flight, the right place to stay, and things to do.
     
  • Booking Phase: In this phase, research is done and people are ready to book their accommodations.
     
  • Experiencing Phase: In this phase, the trip is underway. Travelers are ready to live the vacation they’ve been dreaming about and share it with others.
     

Read the full eBook for more details. Click here to download your copy of the ebook today.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Contact: Garrick Lee

garrick@hebsdigital.com / (212) 752-9425

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