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In the elegant Hamburg neighbourhood Eppendorf, NOVUM Hospitality is planning a new hotel of the millennial brand niu in the midst of imposing architecture and an abundance of water and green spaces. The niu Bricks in Eppendorf will be the third niu in Hamburg, after the niu Keg in Wandsbek and the niu Rough in Horn. Together with the S&P Commercial Development GmbH – a Sontowski & Partner Group company – the Hamburg Group is developing the 192-room niu Bricks in Osterfeldstrasse, to be completed by autumn 2019. The niu Bricks is the prelude to continued collaboration in the future. “We’re on the same wavelength in our growth ambitions and are already looking forward to the many future possibilities which will open up thanks to our strategic long-term partnership with NOVUM Hospitality,” explains Sven Sontowski, executive partner at S&P Commercial Development GmbH.

niu Bricks: Urban loft character in idyllic Eppendorf


No niu hotel is like another: rather, each tells its own exciting story, inspired by its location. In the Eppendorf niu – niu Bricks – the atmosphere combines all the attributes that one associates with urban living, contemporary style and human nature – absolutely in keeping with the popular district. The name “Bricks” was inspired by the red brickwork found everywhere in Eppendorf. In the niu Bricks, Hamburg's brick architecture forms a symbiosis with the interior: here, a rough brick facade makes reference to the neighbouring buildings, thus creating an urban yet rustic loft character. A reception counter in a puristic industrial design and a spacious lounge with leather sofas and flexible pouffes invite guests to relax, work or meet with friends – everything is open and alive.

NOVUM Hospitality is already planning over 30 niu hotels, and the first is already due to open in November 2017 in Essen: the niu Cobbles.

About NOVUM Hospitality

With currently 151 hotels and over 17,000 hotel rooms at over 65 locations in Europe, the family-managed NOVUM Hospitality is one of the largest hotel groups in Germany. Founded in 1988 and on a steady growth curve since 2004, NOVUM Hospitality – under the management of CEO David Etmenan – is extraordinarily dynamic. The hotel portfolio comprises three and four-star hotels, all in central locations, which are run under the brands NOVUM Hotels, Select Hotels and niu. In addition, NOVUM Hospitality operates as a franchisee of the InterContinental Hotels Group, AccorHotels, Best Western Hotels & Resorts und Choice Hotels.

Contact: Carmen Majewski / +49 40 600 808 336

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