North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth
October 26, 2017 11:38am
Group Travel in Particular Shows Uptick in Fourth Quarter, with Reserved Occupancy Increasing over 4%
NEW YORK – October 26, 2017 – North American hoteliers are ending the year strong with healthy gains across all travel segments during the fourth quarter of 2017, according to new data from TravelClick’s October 2017 North American Hospitality Review (NAHR). Overall, average daily rates (ADR) and occupancy are both up 1.6 percent and 4.3 percent respectively.
Group travel data in particular shines in the fourth quarter, with ADR up 2.6 percent and bookings significantly up 7.8 percent. The transient segment is not far behind, though, with transient business travel up 2.5 percent in ADR and 2.0 percent in bookings, and transient leisure travel slightly up 0.2 percent in ADR and 4.1 percent in bookings.
“October’s key reservation metrics offer encouraging news for hoteliers, with structural growth across all travel segments and noteworthy gains in group bookings specifically,” said John Hach, TravelClick’s senior industry analyst. “What’s more is that we also see promising signs in organic market growth, which is helping to support increases in rates at the same time.”
Twelve-Month Outlook (October 2017 – September 2018)
For the next 12 months (October 2017 – September 2018), transient bookings are up 3.2 percent year-over-year, and ADR for this segment is up 1.3 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is up 4.9 percent, and ADR is up 0.8 percent. Additionally, the transient business (negotiated and retail) segment is up 1.7 percent, and ADR is up 2.5 percent. Lastly, group bookings are up 2.2 percent in committed room nights over the same time last year, and ADR is also up 2.7 percent.
“While this year’s fourth-quarter data is undoubtedly promising, there is still some uncertainty as to whether or not advance reservation growth will materialize in early 2018,” added Hach. “With this in mind, it remains increasingly important for hoteliers to actively manage future reservation demand through promotional offerings and with advance business intelligence throughout the upcoming months.”
The October NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by October 1, 2017, for the period of October 2017 to September 2018.
*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity
The fourth quarter combines data from October, November and December.
north american hospitality review,
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage. Follow TravelClick on Facebook, Twitter and LinkedIn.
Contact: Caitlin Kasunich / Christina Panta
firstname.lastname@example.org or email@example.com /
212.896.1241 / 212.896.1208
TravelClick Hosts 2018 Industry Leaders Summit in Bangkok
Mangalis Hotel Group Adopts TravelClick’s Leading Reservations, Web and Media Solutions
Scenic Hotel Group Adopts TravelClick's Industry-Leading iHotelier® Booking Engine 4.0
Hoteliers Round Out First Half of 2018 With Consistently Strong Bookings and Rates
TravelClick Unveils Latest Version of Hotel Loyalty Solution, Bringing "Reward and Redeem" to Hoteliers
New Castle Hotels & Resorts Benefits From Maximized Data Management Efficiency and Transparency Since Partnering With ProfitSword
Pinnacle Hotel Management Integrates Accounting, Budgeting/Forecasting and Business Intelligence to Support Growth
ProfitSword Optimizes Sales Pace Data Tracking for a Leading Hotel Management Company
La Corsha Hospitality Group Migrates to Aptech PVNG Enterprise Accounting
Hotel Rates and Bookings Continue Growth Throughout First Half of 2018
Chartres Lodging Group and Kokua Hospitality Select Aptech for Business Intelligence, Budgeting/Forecasting, Enterprise Accounting
TravelClick Announces New Partnership With SEH United Hoteliers
North American Hoteliers Spring Into Second Quarter of 2018 With Continued Growth
ProfitSword Experiences Unprecedented Growth in First Quarter of 2018
MDM Hotel Group Adds Aptech's Execuvue® Business Intelligence System to Its Suite of Financial Tools
Is Your Hotel Booking Engine Destroying Your Profitability?
TravelClick Acquires Hospitality CRM Solutions Provider Digital Alchemy
Spring Hotel Outlook Shows Stability and Consistency in North American Markets
Aptech Computer Systems Announces Strategic Partnership With Inova Payroll
Rate and Bookings Growth Continue Positive Trend for Hoteliers in Early 2018
Please login or register to post a comment.