North American Hoteliers Kick Off Second Half of 2018 With Continued Steady Rates and Bookings; Q2 2019 Shows Signs of Softness
September 20, 2018 10:50am
NEW YORK – September 20, 2018 – TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, today released new data from the Company’s August 2018 North American Hospitality Review (NAHR). According to this data, the second half of the year has stable rates and bookings across all travel segments, up 1.80 percent in average daily rates (ADR) and 0.51 percent in bookings in the third quarter when compared to the prior year. Group travel in Q3 is also up 1.81 percent in ADR and 0.50 percent in bookings, and the transient segment overall is up 1.80 percent in ADR and 0.52 percent in bookings in the same time period.
Transient business travel, however, is experiencing more pronounced growth for the quarter, up 2.56 percent in ADR, 2.81 percent in bookings and 5.45 percent in revenue per available room (RevPAR).
“The outlook for the remainder of Q3 and Q4 RevPAR growth is continuing on the positive trajectory that occurred in the first half of 2018,” said John Hach, Senior Industry Analyst, TravelClick. “While new reservation pace is gradually slowing, there is still organic growth in the majority of North American markets. This growth, coupled with steady ADR increases, is sustaining a profitable marketplace for most North American hoteliers.”
Twelve-Month Outlook (August 2018 – July 2019)
For the next 12 months (August 2018 – July 2019), transient bookings are up 0.5 percent year-over-year, and ADR for this segment is also up 2.7 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is down -1.7 percent in bookings, but ADR is up 2.1 percent. Additionally, the transient business (negotiated and retail) segment is up 3.6 percent in bookings and 3.0 percent in ADR. Lastly, group bookings are up 0.7 percent in committed room nights* over the same time last year, and ADR is up 1.9 percent.
“Despite the current growth of the industry, there are indications that 2019 reservation growth will be less consistent than 2018,” added Hach. “TravelClick’s forward-looking business intelligence data is currently showing a reduction in next year’s advance group reservation pace. Thus, it is incumbent that hoteliers who are heading into their 2019 budgetary planning sessions take into consideration the changing marketplace, especially when it comes to allocating adequate marketing funds to compete for transient demand throughout next year.”
The August NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by August 1, 2018, for the period of August 2018 – July 2019.
*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity
The third quarter combines historical data (July) and forward-looking data (August – September).
north american hospitality review,
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.
Contact: Caitlin Kasunich / Christina Panta
email@example.com or firstname.lastname@example.org /
212.896.1241 / 212.896.1208
Rainmaker Enters Q2 With High-Growth Momentum and Exciting New Advances
Perception Is Reality: Pricing Psychology for Hotel Revenue Managers
Hotel Booking Engine Launched by Bedvine
Azalea Hotels & Residences in the Philippines Sees a 30% Increase in Its Revenue With Hotelogix
IDeaS Revenue Solutions Reports Unprecedented Momentum in EMEA Markets
The Top 7 Hospitality Trends Every Hotelier Should Watch in 2019
5 Ways Hotels Can Drive Revenues in 2019
Rainmaker Selects OTA Insight As Strategic Partner for Rate Intelligence
Rainmaker Closes a Record Year With an Increased Global Footprint, New Customer Growth, and Innovation in New Segments
What the Changing Distribution Landscape Means for Hotels in 2019
Middle East Hotels Turn to The Rainmaker Group for Better Hospitality Analytics
Bulk TV & Internet, DCI Design Communications and EthoStream Unite as Allbridge
Key Tools to Include in Your Group Sales Toolkit
NH Hotel Group Joins TravelClick’s Industry-Leading Demand360® Network
World Travel Awards Recognizes TravelClick for Best-in-Class Booking Engine
TravelClick Featured as Key Speaker at 2018 Google Travel Executive Forum
The Rainmaker Group Now Integrates With Central Reservation System, Windsurfer® CRS, to Provide a More Streamlined Interface for Customers
SHR Integrates With Rainmaker Guestrev® to Provide Advanced Revenue Optimization Tool
Flight Centre's Hotel Management Business BHMA Selects TravelClick's Award-Winning iHotelier® Central Reservations System
Hospitality Executives Tackle Technology and Distribution Challenges at HSMAI’s Curate
Please login or register to post a comment.