February 26, 2019, NYC – Coyle Hospitality Group, the leading provider of customer experience consulting, quality assurance (QA) and mystery shopping, has been chosen by Nobu Hospitality to conduct ongoing evaluations of their hotels worldwide.

Through on-site evaluations, Coyle will measure brand compliance and quality at Nobu Hotels. Drawing from its global network of 35,000 independent professional evaluators, Coyle will analyze the guest experience at Nobu Hotels around the world.

“Nobu Hotels are synonymous with instinctive design, fine ingredients, a powerful energy and a passion for service,” explained Tim Theofanou, Director, Hotel Experience, Nobu Hotels. “As part of our global expansion, we want to ensure consistency across our brand. Coyle Hospitality’s quarterly evaluations of our properties will allow us to objectively compare our properties as well as drive competition and accountability.”

In addition to assessing the facilities and products, Coyle has developed a bespoke measurement platform based on Nobu Hotel’s brand pillars of service. This platform not only informs Coyle’s QA process, but is also used by Nobu Hotels’ associates as a self-assessment tool and for associate training.

“Nobu is a marquis brand with impeccable standards, and we’re honored they chose Coyle Hospitality for their quality assurance program,” said Jim Coyle, founder and president. “Our goal is to provide actionable feedback they can use to inform their guest experience as they grow their lifestyle brand.”

Coyle Hospitality will begin its evaluations at eight Nobu Hotels in 2019.