KEY WEST, Fla.July 28, 2015 — The 261-room Southernmost Beach Resort Key West is proud to announce its new moniker in conjunction with the unification of four of historic Old Town Key West’s longstanding lodging options. Southernmost on the Beach, Southernmost Hotel in the USA, La Mer and the Dewey House will all now be folded into and available under one resort name entitled “Southernmost Beach Resort Key West.” Situated just steps from Duval Street at 508 South Street and offering beachfront views of the Atlantic Ocean, the reinvented Southernmost Beach Resort Key West is owned by LaSalle Hotel Properties and managed by Highgate Hotels.

As a result of the new repositioning, Key West travelers can now easily compare the distinct offerings and styles of these previously separate yet frequently sought-after properties. Guests simply visit one website at or call the reservations team at 1-800-354-4455. Larger parties and extended families can even book multiple room categories through this new singular reservation system. Meetings, weddings and other special events also benefit from a now unified sales team.

“These four unique properties, long synonymous with Key West charm and hospitality, each notable for their individual style and offerings, provide guests their choice of what they want from our one of a kind destination,” said Matthew Babich, General Manager, Southernmost Beach Resort Key West.

Each guest room at the newly rebranded Southernmost Beach Resort Key West features contemporary, breezy Key West style and upscale amenities. With a variety of different accommodation types, guests are able to tailor their getaway to best suit their individual preferences. With three swimming pools, four bars and one onsite restaurant, the resort is a standout in Old Town with its private pier and sand beaches offering memorable sunrise to sunset views of the sea and sky. The Southernmost Beach Resort experience also includes an array of adult- and family-friendly activities and entertainment, in-room bottled water daily, a fitness center, a spa and on-property parking—all set amidst tropical gardens and the backdrop of the Atlantic Ocean.

TripAdvisor acknowledges the excellence of the collection; Southernmost on the Beach, Southernmost Hotel in the USA, La Mer and Dewey House were all five-time winners of the Trip Advisor Certificate of Excellence and were presented with the TripAdvisor Hall of Fame award this year. Not only did the four properties jointly win the 2011 Property of the Year award from the Florida Keys Lodging Association, but each property has also won their share of individual accolades. Southernmost on the Beach was rated one of TripAdvisor’s Top Ten Hotels for Romance. La Mer and Dewey House were awarded the Conde Nast Readers’ Choice Award for Small Hotels in both 2010 and 2011.

“The Southernmost Beach Resort stands out from other offerings in Key West with our convenient Old Town yet oceanfront location. Our location, along with our outstanding and long recognized commitment to exceptional customer service indeed makes our resort the best place to stay when visiting Key West with friends or family,” continued Babich. Within close proximity to beaches, nightlife, restaurants and Key West’s most visited attractions, the Southernmost Beach Resort Key West is the ideal choice for business and leisure visitors seeking upscale accommodations in Key West, Florida.

For more information about the Southernmost Beach Resort Key West, please visit the resort’s website at or call 1-800-354-4455 or 305-296-6577.