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FRISCO, Texas - NewcrestImage is launching an ambitious and innovative 4-brand, 600-room “lifestyle hotel campus” in North Dallas that will include a dual-brand AC Hotel and Residence Inn property, both by Marriott, featuring about 300 rooms plus a Canopy by Hilton and a Hyatt Place, each featuring about 150 rooms. 

The properties will be located at Frisco Station, a 242-acre mixed-use “live-work-play” development located along the Dallas North Tollway about 25 minutes from DFW International Airport.  Construction on the hotels will take place in two phases, with three hotels -- the AC, Residence, and Canopy -- scheduled to break ground in January of 2017, with the first openings anticipated in June of 2018.  Construction of the Hyatt Place is expected to begin during 2017.     

The hotel campus, one of NewcrestImage’s largest projects to date, will anchor more than 200,000 sq. ft. of unique dining and entertainment options in an area of Frisco Station called “The Hub,” which will be the centerpiece in connecting, enhancing, and supporting the community’s office, residential, and parks areas.   

“Today’s travelers want new hotel solutions, so our properties are constantly evolving, improving, and pushing the boundaries in design, amenities, and services,” says Mehul Patel, chairman and CEO of NewcrestImage. “Our four hotels at Frisco Station will dramatically raise the bar for how we make guests comfortable and how our guests make memories.” 

Upon completion, Frisco Station will include more than five million square feet of office and corporate campuses, plus 2,400 urban living units.

“The hospitality campus is an essential component for making Frisco Station a premier North Texas destination,” said Mike Berry, president of Hillwood Properties, which is the master development partner for Frisco Station.

“With its strategic location in Frisco Station, the hospitality campus will drive foot traffic and fuel energy throughout the development by both overnight guests and meeting attendees.  And in addition to serving the residents of Frisco Station, these hotels will also provide needed rooms for the rapidly expanding nearby Frisco office corridor and business community.”

The hospitality campus is the latest project to be announced for the Frisco Station project. Last month, VanTrust Real Estate announced plans to develop a 228,000-square-foot, Class A speculative multi-tenant office building.

Located along one of the most dynamic development corridors in North Texas, and adjacent to the new Dallas Cowboys headquarters, Frisco Station offers a new approach to urban design. The development will include extensive amenities and an environment that fosters high-tech, imaginative and collaborative experiences.

It will feature the latest health and wellness concepts, entertainment venues, specialty restaurants, medical centers, open spaces with programmed events, and trail systems that provide connectivity between office, medical and urban living districts.  The project is being developed by the Frisco Station partnership, which is composed of Rudman Partnership, Hillwood Properties, and VanTrust Real Estate.     

Dallas-based NewcrestImage has a rich history of introducing distinctive hotel projects, including the first dual-branded hotel in the Dallas-Fort Worth Metroplex and the first AC Hotel in the United States, located in the French Quarter of New Orleans.   

Its properties have repeatedly won industry awards and accolades for excellence in architecture and design, notably the Courtyard by Marriott in Amarillo, Texas and the Holiday Inn Express in the historic Bricktown district of Oklahoma City.

Currently, NewcrestImage has a portfolio of 21 hotels, with another 12 hotels under construction or in development including renovation of historic sites in Cincinnati, New Orleans, Houston, and Dallas.  The company has three divisions -- real estate development, construction, and hotel management.  

About NewcresImage

NewcrestImage is a privately-owned hotel development, construction, and management firm based out of Dallas. NewcrestImage currently owns and operates 19 properties, with another 12 hotels under construction or in development, including the new dual-branded project in Oklahoma City. Formed in 2013, NewcrestImage has three divisions: real estate development; construction; and hotel management.  The company is noted for developing distinctive hotels, such as the first dual-branded property in the Dallas area plus the adaptive re-use of historic buildings in New Orleans, Amarillo, Dallas, and Cincinnati. For more information, please visit

Contact: Peter G. Mathon / 770-396-4555

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