New Study Finds U.S. Millennial Travelers Still Prefer Hotels Over Airbnb
January 23, 2018 11:24am
Full-service hotels are preferred to short-term apartment rentals by margin of more than 2-to-1 Millennial travelers.
NEW YORK, Jan. 23, 2018 -- According to a new report on the future of U.S. Millennial travel, American travelers between 20 and 36 years of age prefer full-service hotels to an Airbnb rental, even as the home-sharing service expands in 65,000 cities and in preparation for an imminent IPO.
Resonance Consultancy, a leading advisor in real estate, tourism, and economic development for countries, cities and communities, reveals this and many other insights in the 2018 Future of Millennial Travel Report: A survey of America's fastest growing tourism demographic, a 70-page trend briefing released this month.
The report surveyed more than 1,500 active U.S. Millennial travelers finding that despite 52% of respondents saying they regularly or occasionally use owner-direct rental services like Airbnb, it is actually among their least preferred accommodation choices. Only 23% said that a short-term apartment and/or condo rental was their preferred type of accommodation.
"Findings in the 2018 Future of Millennial Travel Report are contrary to the prevailing belief that hotels are in trouble with younger travelers who prefer homesharing," says Chris Fair, president of Resonance Consultancy.
Millennial traveler respondents cited full-service hotels as their first choice, staying with friends/family as second, followed by all-inclusive resorts. Roughly a third of Millennial travelers prefer upscale/luxury hotels/resorts (35%), followed by camping (33%).
Resonance is hosting the FUTURE OF U.S. MILLENNIAL TRAVEL BRIEFING: FEB. 28 IN NEW YORK CITY, a half-day executive briefing which will help resort, hospitality and travel professionals future-proof their business and identify new opportunities.
"U.S. Millennials will spend $200 billion in 2018 alone," adds Fair. "A lot of that will be on travel and tourism. Our Feb. 28 briefing will bring our research to life and give travel, tourism and hotel marketers the chance to tap into this massive demographic's imminent spend."
Get the free report at ResonanceCo.com/Reports/2018-future-millennial-travel-report/.
Tags: u.s. millennial travelers,
full service hotels,
As leading advisors in real estate, tourism, and economic development for three decades, Resonance has completed more than 100 visioning, strategy, place branding, place marketing, policy, and public relations projects for destinations, economic development agencies, DMOs and developers in more than 70 countries. ResonanceCo.com @ResonanceCo.
Contact: Sara Fahy,
Vice President, Strategy & Communications
Hotel & Leisure Advisors Top Five Takeaways From NYU Hotel Investment Conference
ISHC Worldview: Sharing Economy and the Appeal of Timeshare
The Rise of Reservation Re-Sale (and Why Airbnb Is Involved)
CNBC Investigates - Unwelcome Guests: Airbnb, Cities Battle Over Illegal Short-Term Rentals
What Should Hotels Learn and Copy From AirBnB
The Shared Hotel Room
How Much of a Threat to Hotels Is Airbnb?
Airbnb's Market Share of U.S. Lodging Demand Increasing at a Decelerating Rate
What Hotels of Tomorrow Can Learn From the Airbnb's of Today
Why Not List Your Hotel on Airbnb?
Tax Day: Hoteliers Call for More Transparency and Oversight in Taxing Airbnb
Should You Start Putting Rooms On Airbnb?
In Europe, We Made A "Bang" but It Wasn't "Big"
How the New Airbnb Offerings Impact the Hotel Industry and What Hotels Brands Can Do to Win in the Sharing Economy
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line
Airbnb and Revenue Management: Hotels Still Maintain Upper Hand
AHLA Responds to Airbnb Plus & Boutique Program Announcement
Taking Another Look at Airbnb’s Advertising
What to Expect in 2018 from the Battle Between Hotels and Airbnb
Please login or register to post a comment.