March 7, 2017 – Vizergy®, a leading travel and hospitality marketing company, is pleased to announce the launch of its newly upgraded Enhanced Email Marketing solution. A CRM platform that enables hoteliers to target prospects using robust segmentation capabilities, build engaging, automated (or triggered) email campaigns and act on specific guest behaviors in real-time, deepening brand loyalty and delivering a personalized customer experience.
Vizergy CEO, Joe Hyman, said that email marketing is one of the most underutilized tools and if done right, yields great results. Research has shown that smart email marketing can help organizations achieve a return on investment (ROI) north of 38:1. Today, it is crucial for hoteliers to leverage data to properly communicate with guests and start building long-term relationships. That is exactly the concern that Vizergy’s Enhanced Email Marketing Solution seeks to solve.
The Enhanced Email Marketing Solution takes the burden of email marketing off hoteliers' shoulders. This solution ensures that your targeted, personalized messages reach your most valuable customers and dramatically improves the quality and quantity of leads, building client marketing lists. It is a low cost, high reward, efficient way for hoteliers to drive more direct bookings and turn their email initiatives into direct revenue.
Hoteliers looking for an efficient way to collect more leads and drive more direct business, now have the opportunity to take advantage of the following:
- Monthly Email Campaigns Completely Done For You!
- Responsive Email Templates – Improve Deliverability
- Enhanced Email Sign-Up Forms – Capture More Direct Business
- Advanced Segmentation and Personalization Capabilities
- Pull Email Lists Directly from Booking Engine or PMS
- Analyze Campaign Success with Robust Analytics