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NEW YORK (March 21, 2014) - Trump SoHo® New York, the neighborhood's only AAA Five Diamond rated hotel and home to the first authentic luxury hammam in New York City, announced the appointment of Nadine Shelf as spa director of The Spa at Trump SoHo.  

"We are honored to have Nadine join our team," said Andreas Oberoi, general manager of Trump SoHo New York.  "Nadine has proven expertise in the spa industry, and her track record ensures that The Spa at Trump SoHo will continue to exceed guests' expectations with unprecedented service and the highest quality of treatments."

Shelf brings to The Spa at Trump SoHo more than 15 years of experience including her most recent position as general manager of The Peninsula Spa at The Peninsula New York.  There, Shelf oversaw management of more than 135 employees while exceeding business growth in overall revenue by $7 million in services and an additional 30 percent increase in retail sales.  Previously, Shelf managed the national spa team of more than 15 spas and 500 employees at The Spa at Equinox, where she once again surpassed revenue expectations by $5 million dollars.  Throughout Shelf's career, she has successfully implemented new business initiatives, directed renovation projects and provided education and productivity analyses.

Designed by DiGuiseppe Architect and located on the seventh and eighth floors of Trump SoHo, the 11,000 square-foot spa features nine private treatment rooms and wet rooms, a state-of-the-art fitness center with Technogym equipment, two separate luxury hammams for men and women, indoor and outdoor relaxation areas, and an extensive menu of treatments and services.  Inspired by Ivanka Trump's travels in Istanbul, The Spa at Trump SoHo affords spa-goers a rare opportunity to experience the traditional cultural bathing rituals of Turkey and the Middle East. 

In keeping with the tenets of The Spa at Trump brand, every moment of The Spa at Trump SoHo experience caters to the individual guest's desires, expressed through his or her individually selected Trump Personal Intention-Calm, Balance, Purify, Heal or Revitalize.  Each intention corresponds to a Trump Signature Gemstone Spa Treatment featuring precious gemstone-infused oils-sapphires to heal and calm, diamonds for balance, emeralds for purification, and rubies for revitalization. Rounding out the spa treatment menu is a full array of classic massages; sauna and steam rituals; facials, including two exclusively for men; hair, hand and foot therapies; and salon services. 

Guests may book a treatment at The Spa at Trump by calling (212) 842-5505 or e-mailing For more information, please visit

About Trump SoHo New York

Trump SoHo New York, the first luxury hotel in the neighborhood, has captured the attention of international travelers and sophisticated New Yorkers alike.  Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces.  The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city's spectacular skyline and the Hudson River.  Trump SoHo currently has hotel condominiums available for purchase with prices beginning at $1.2 million.  With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence.  Owners and hotel guests can enjoy signature restaurant, Koi SoHo, featuring an imaginative menu of contemporary Japanese cuisine, the seasonal poolside Bar d'Eau featuring light fare and cocktails. The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams, and guests will enjoy the utmost in personal service with the Trump Attaché.  For more information, please call (877) 828-7080 or visit  Find Trump SoHo on Facebook at and on Twitter at

Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.

For information on purchasing a hotel condominium at Trump SoHo:

For more information or to schedule a private appointment, call Gavriel Kahane at (212) 971-0111 ext. 167 or visit


Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality - one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children - Donald Jr., Ivanka and Eric - the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, Trump International Hotel & Tower Toronto®, and the newly acquired Trump National Doral® Miami. Trump International Hotel™ Washington, D.C., a redevelopment of the historic Old Post Office building, is also slated to open in 2016. Reservations can be made at or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.

Contact: U. S. Media Contacts - Courtney Finley, Alexandra McClure, and Catherine Chen at Glodow Nead Communications / 415.394.6500

Contact: Asia Media Contact - Hwee Peng Yeo at Glodow Nead Communications / 415.394.6500, 65 9768 6087

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