Modern PMS: The Ultimate Hotel Revenue Generator
January 18, 2018 10:20am
By Jos Schaap
CEO and Founder - StayNTouch
Every hotel owner and manager strives for the same goal: delight guests while generating significant revenue and profits. But achieving this holy grail often proves elusive. Many hotels still perceive the property management systems (PMS) as a cost center. Quite the contrary. Today’s modern cloud-based PMS platforms have the potential to increase the productivity of your team, the efficiency of your operations, increase your guest spend and impact your bottom line in many ways.
In our latest guide, “Modern PMS: The Ultimate Hotel Revenue Generator”, we highlight the top 6 ways the right hotel PMS can be the ultimate revenue generator for your property. Let’s dive right in with a few.
The modern PMS enables your team to update and access critical guest information at every touch point – so they can treat ever guest as an individual. Use this data to engage guests by name, personalize relevant offers via push notifications and campaigns, and use the data to enhance the guest’s next stay. Your goal should always be to create memories. Memories that are positive will bring guests back – and spending more.
We cannot stress enough the importance of upsell and cross-sell to increase revenue for your property. But all too often, hotel front line staff miss out on the opportunities that would lead to more sales. Enhanced automated suggestion selling with upgrades and dynamic packages are built directly into the modern PMS. Suggestion selling includes upgraded room types, early or late check-ins/check-outs and add-ons presented via email before arrival or at the time of check-in.
For hotels with an average of 150 rooms, 60% occupancy, upsell revenue can easily boost sales by $50,000 to 65,000 annually, which represents a small percentage of 3 to 5 upsells per day.
With robust reporting and mobile dashboards, a modern PMS will eliminate the need to manually collaborate and exchange information to make better decisions for your property and your guests. With easy anytime access to financials, operations data, and guest information in real-time, hotel executives can make better decisions.
Another enhanced capability of the modern PMS is revenue and rate management. Using data to identify trends, availability, rates and competitors, hotels can optimize ADR and drive occupancy.
See all 6 revenue generating ideas, CLICK HERE to download our free guide, Modern PMS: The Ultimate Hotel Revenue Generator.
Jos has a 20+ year track record in hotel software technology. He began StayNTouch with the vision of re-inventing the hotel PMS technology; making it simple, mobile and transitioning the software to the cloud. Prior to StayNTouch, Jos spent 17 years at MICROS Systems Inc. (Now Oracle Hospitality), as a Senior Vice President in charge of global product development and strategy for the Lodging and eCommerce divisions. During his tenure, MICROS’ hospitality products became the global market leader growing the company’s revenues from less than $300 million to $1.1 billion. Jos was responsible for introducing a number of new products enabling MICROS to enter all hospitality segments from limited to full-service hotels. Connect with Jos on linkedin.com/in/josschaap.
StayNTouch is a "Software as a Service" hotel property management systems (PMS) company focused on developing solutions that help hotels raise service levels, drive revenues, reduce costs, and ultimately change the way hotels can captivate their guests. Developed with mobility in mind, the pioneering platform enables hotels to create long lasting relationships with their guests by delivering personalized service levels that today's guests require. StayNTouch operates on tablets and smartphones, empowering hotel employees to go above and beyond in exceeding guest expectations at every touch point.
Powering over 85,000 rooms globally, our game-changing solution frees hotels from the constraints of legacy or premise systems, dramatically streamlines operations, increases margins, and revolutionizes how front-line staff connect with guests. StayNTouch is a trusted partner to many of the most forward thinking hotels, resorts, casinos and chains in the industry, including Yotel, Zoku Amsterdam, Valencia Hotels, The Freehand Hotels, First Hotels, Modus hotels and the Fontainebleau Miami Beach.
To learn more watch our video "THE NEW WAY... TO HOTEL!"
Contact: Frewoini Golla
Golden Entertainment Selects Comprehensive Rainmaker Suite to Drive Guest Bookings and Increase Profitability
Coming Soon to Your Hotel: The Integrated Revenue Generation Team
Next Gen Tech You Shouldn’t Miss at This Year’s HITEC in Houston [CHECKLIST]
5 Signs It's Time to Change Your Hotel Property Management System
Shifting Your Hotel Staff From Task-Oriented to Guest-Oriented [Guide]
StayNTouch Partners With Martin's Hotels
Evaluating the Hype Behind Mobile Keyless Entry for Hotels
StayNTouch Partners With 3C Payment to Expand Payment Options for Hotels Using Rover PMS™
How Future-Proof Is Your Hotel PMS? Download Free 10-Point Checklist Now
StayNTouch Partners With Juyo Hotel Analytics to Integrate Property Management and Revenue Management Systems
How Self-Service Is Replacing Traditional Guest Service In The Ideal Guest Experience
Navigating Hotel Industry Changes With a New Mobile PMS
StayNTouch Brings PMS Mobility to Innovative New Brand, Origin Hotel
10 Step Guide to Attracting the New Digital Traveler
StayNTouch Partners With Salt Hotels
If Your Hotel PMS Doesn’t Include These 6 Things, Your Competition May Be Winning
7 Reasons Hotels Choose StayNTouch Over Other PMS Solutions
Why a Mobile Cloud PMS is a Perfect Fit for Independent Collections, Groups, and Brands
The 9 Biggest Mistakes Hotels Make When Choosing a PMS and How You Can Avoid Them
The Deadline for GDPR is Approaching Fast. Is Your Hotel Ready?
Please login or register to post a comment.