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Mobile technology deployed by OpenWays reseller RoamingAround is enabling guests to bypass the front desk and go straight to their rooms using their mobile phones as a digital room key 

Los Angeles - JANUARY 7, 2014 - Personality Hotels has equipped its Hotel Diva and Hotel Union Square boutique properties in San Francisco with Mobile Key by OpenWays to expand on its strategy to offer an inventive urban experience with all the comforts of home. Mobile Key is now LIVE and enabling guests to optionally skip the traditional check-in process by opening their room doors using any of the 6.5 billion cell phones in the world - any make, any mobile network. 

"Our customers demand high levels of service, and they want something a bit different when they stay with us," said Yvonne Lembi-Detert, Personality Hotels President and CEO. "Mobile Key by OpenWays is offering our tech-savvy guests the option to arrive at our hotels and experience something special. We want our guests to say 'wow' from the moment they choose to stay with us to long after their departure.

"It is important for us to engage and build each customer relationship, and we know our customers will love the convenience of using their personal mobile device as the most advanced, secure form of electronic key," she said.

OpenWays is a global solutions provider of mobile-based access-management and security solutions. Mobile Key by OpenWays streamlines guests' access to their hotel rooms by using the principle of Crypto Acoustic Credential (CAC™) to deliver an encrypted and secure mobile key credential. From the moment a reservation is made, guests at the Hotel Diva and Hotel Union Square have the option to sign up for Mobile Key by OpenWays. The day of arrival, guests receive details of their room number on the Personality Hotels smartphone app or by SMS text message, as well as mobile offers and incentives from the hotel. This not only increases guest satisfaction, but it boosts onsite spending as well.  

"With the help of our strategic partner RoamingAround, guests of Hotel Diva and Hotel Union Square are now experiencing boutique hospitality with a new mobile feel," said Michael Cohen, OpenWays SVP sales Americas. "They already expect to experience something different and elegant from the Personality brand, and Mobile Key delivers. Mobile Key drives the mobile hospitality strategy and brings even more 'personality' to their properties, speaking volumes for brand differentiation, customer satisfaction and building positive onsite revenues. We thank Personality Hotels for recognizing Mobile Key as an impactful and innovative mobile guest amenity option." 

Michael Garvin, President of RoamingAround, said adding Mobile Key to Personality Hotels' mobile strategy extends their ability to provide innovation, convenience and connectivity with guests by interacting with them on the devices they use the most - their personal mobile phones.

"Personality Hotels is known for engaging and building lasting customer relationships," Garvin said. "One reason they are so successful with guest retention and loyalty is because they truly understand what is important to their guests. With guests using the Mobile Key solution multiple times during the course of their stay, it keeps mobile interaction with the hotel at the front of their minds, and revenue-generating guest amenities at their fingertips."

In addition to hotels in the U.S., Mobile Key by OpenWays is deployed around the world, including Belgium, France, Australia, Hong Kong and Thailand.

For more information on OpenWays, visit or contact Michael Cohen at (519) 498-3793 or email him at For more information on RoamingAround, visit or call Sarah Smith at (978) 777-8787, Ext. 303.

About Personality Hotels

In 1982, Personality Hotels founder Yvonne Lembi-Detert established a revolutionary new approach to style, service and amenities that forever changed the hospitality industry. Energizing the Northern California market with a collection of metropolitan urban retreats, Personality Hotels is widely credited with putting the "BOUTIQUE" in hotels. Personality Hotels is an affiliate of Engage Hospitality, the management company of its four Eclectic San Francisco boutique properties, SEXY Hotel Diva, GRAND Kensington Park Hotel, AUTHENTIC Hotel Union Square and TIMELESS Steinhart Hotel; one Monterey property, SERENE Mariposa Inn & Suites; and one Wine Country property, HISTORIC Flamingo Conference Resort and Spa.

About OpenWays

OpenWays is a global solutions provider of mobile-based access-management and security solutions. With offices in Los Angeles, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys processed via any cell phone operating on any network. The OpenWays solution is truly unique as it is built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 6.5 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email More information can be found by visiting

Contact: Barb Worcester, PRPRO / (440) 930-5770

About RoamingAround

RoamingAround is a mobile marketing company providing cutting edge, mobile technology exclusively to hotel chains and independents looking to establish differentiation while increasing occupancies, generating new revenue, strengthening customer loyalty and positively impacting the guest experience. As hoteliers, we understand the importance of staying current and the beneficial effects of innovative technology. RoamingAround helps clients identify business solutions and stay connected with their guests for the ultimate hotel experience. For more information, please contact Michael Garvin at (978) 777-8787 or email More information can be found by visiting

Contact: Michael Garvin / (978) 777-8787

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