Mobile Bookings Surge in 2013
February 3, 2014 3:59am
Reservations Booked via Mobile Devices Using the OpenView Internet Booking Engine Surpass 2013 Levels, as Presented by PhoCusWright at FITUR
DALLAS (February 3, 2014) – Mobile and tablet bookings for Pegasus client hotels made using the OpenView Internet booking engine amounted to more than 15% of all reservations in 2013. Clients of Pegasus Solutions’ web services division enjoyed a boost from the channel, surpassing the industry-wide 11% for the year, as presented by PhoCusWright at FITUR in Madrid.
“A year ago, we suggested hotels were responsible for the prevalence or lack of mobile bookings for their hotels,” said David Millili, chief executive officer of Pegasus Solutions. “That message resonated with our existing and new clients, and together we worked to increase the comfort level for mobile bookers visiting their sites. In addition to the bookings they realized in 2013, these hotels have also now established themselves as mobile-friendly among a valuable – and burgeoning, according to PhoCusWright – booking audience.”
Desktop and laptop bookings still accounted for nearly 85% of reservations, but collectively, mobile devices drove 15.04% of reservations made through the booking engine. PhoCusWright suggested Europe as a whole would reach 15% by the end of 2014. Device types used to book through OpenView included iPad, iPhone, Android, Kindle, and Windows Phone, among others.
The OpenView Internet booking engine is customized to a hotel’s design, and delivers a simple booking process in the same browser window. It facilitates bookings in multiple languages and currencies, powers dynamic pricing and packaging, as well as multi-room booking. It also supports mobile bookings, delivering functionality equal to the desktop site but tailored to the mobile booker to ensure a hotel’s site is easily bookable for any guest anywhere.
Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit www.pegs.com or www.openhospitality.com.
Contact: Ariel Herr
Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters
Darlene Rondeau Joins Pegasus as New VP of Marketing
Opportunity Intersection: The Corner of Technology and Service
The Future of the Hotel Internet Booking Engine
Pegasus Solutions Unveils New Intelligent Booking Engine at World Travel Market 2017
The Big Hotel Technology Debate: One-Stop Shop vs. Best-of-Breed
Pegasus Solutions Announces Two New Executive Hires
Pegasus Solutions Completes Infrastructure Upgrade
Pegasus Solutions Appoints Phil Steitz as Chief Technology Officer
Hotels See Increases in Mobile Revenue After Launching with Travel Tripper's New Mobile Booking Engine
Button Selected by Hotels.com as Their Platform of Choice for Driving App Installs and Bookings in Mobile
Book. Stay. Go. Launches SaaS-Enabled Hotel Marketplace, Featuring Mobile Check-in and Mobile Room Keys
Unique Travel Startups and Services That Can Help Optimize Revenue and e-Commerce Strategies
Pegasus Names Scott Gibson Chief Executive Officer
Menin Hospitality Selects RoomKey as Preferred Mobile Travel Agent
Open Hospitality Client Websites Recognized in Design Awards
Mid-Year Review: The Rising Tide of Mobile Bookings - How Hoteliers Can Stay Afloat By Max Starkov
Global Online Hotel Bookings and Rates Experience Highest Year-on-year Growth in Last 12 Months
Be Smart Madrid Diana Aeropuerto Hotel Chooses Pegasus Connect+ Premium
The Astotel Group Renews with Pegasus Connect+ Premium
Please login or register to post a comment.