Millennium & Copthorne Hotels Upgrade to SHR's WindsurferCRS
March 19, 2014 8:30am
"The successful implementation of the Windsurfer CRS allows M&C to achieve its strategic objective of increasing direct sales, while at the same time allowing for an integrated approach to distribution. Our distribution system now benefits from seamless play between revenue management, channel distribution and digital marketing due to our new CRS having efficient connectivity with our decision management, channel management and content management systems. The hospitality interpretation, within the internet booking engine, of the online industry's best practice shopping cart approach is a boon for both marketers and shoppers. This is the start of a significant improvement in the online customer's buying experience" states Nayan Peshkar, Vice President of Revenue Management & E-commerce Europe for M&C.
The WindsurferCRS platform is the industry's most flexible central reservation system, featuring user friendly and consistent layouts on all application interfaces, multi property displays with dynamic availability options and enhanced rate management features.
In addition to a direct connection with Travelport, Windsurfer also has direct connections to many Online Travel Agencies including Travelocity, Expedia, Booking.com, Orbitz, TripConnect, Hotelscan, Jetsetter, Roomkey, GHX, wego, LondonTown, and Agoda.
Another important benefit of the migration is the deep integration with other hotel systems used by Millennium, such as Revenue Management Systems and Property Management Systems. M&C will be utilizing Windsurfer's two-way-advanced interface with Opera, as well as the Windsurfer interface with IDeaS revenue management, and the Windsurfer Channel Manager.
"One additional aspect of this project that we are celebrating is that M&C is the inaugural user of SHR's new Internet Booking Engine, which will be released to the industry at large in the coming weeks", commented Rod Jimenez, Chief Operating Officer of SHR. "The new IBE includes responsive design, a shopping cart style booking process, persuasive messaging, and the brand new Call-to-Continue™ feature, among other exclusive functions."
Additional information about SHR and hospitality industry trends and tools may be found at the company's website: sceptrehospitality.com.
Contact: Abbie Deaver
Millennium Hotels and Resorts (MHR) was established as a global brand by Millennium & Copthorne Hotels plc to provide a common marketing and operating platform across its portfolio. Founded on the philosophy of genuine hospitality, this dynamic hospitality group has an outstanding reputation for excellence, taking pride in exceeding the needs of its business and leisure travelers. The strategic locality of its properties in gateway cities such as London, Paris, Dubai, Abu Dhabi, Doha, Singapore, Beijing, Shanghai, Seoul, Taipei, Hong Kong, Kuala Lumpur, and Bangkok makes MHR the perfect address to conduct your business or indulge yourself while on holiday. www.millenniumhotels.com
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