Millennial Travelers Across Asia-Pacific Prioritize Feeling Pampered, Trip Activities and Culinary Experiences When Planning a Trip
November 10, 2017 12:28pm
BELLEVUE, Wash.--New generational data released today by Expedia® Media Solutions, the advertising arm of Expedia, Inc., shows that Australian, Chinese and Japanese travelers are all looking for the best deals and the most value for their money, but preferences and priorities vary by generation and country. The findings, from a survey conducted by Northstar Research Partners, illustrate broad Asia-Pacific travel trends and distinct shopping habits, influences and motivations of travelers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers.
Racking up more than 35 travel days per year, Australian Gen Z and Chinese Millennials travel the most, while comparatively the younger generations in Japan may be suffering from vacation deprivation; they travel only 12 days per year. Younger Australians are more likely to take international trips than their older counterparts, which is a sharp contrast to China and Japan, where the younger generations primarily travel within their own country.
“The study revealed unique nuances among Asia-Pacific countries and generations, but we found that regardless of the country, Millennial travel attitudes, preferences and priorities challenge the status quo,” said Lisa Lindberg, Vice President of Product Management, Expedia Media Solutions. “Millennials across Australia, China and Japan are looking for unique experiences and activities, delicious food, shopping and a bit of luxury on their vacations, and overall, they are the most receptive to advertising influence, which is great news for travel marketers.”
Trip Types & Travel Logistics
Destination Decisions & Booking Resources
More Multi-Generational Marketing Insights
For more findings and insights that marketers can leverage to better reach, engage and convert Asia-Pacific travelers, and to view the full study, please visit: http://bit.ly/apac-generational-trends. For country-specific generational findings, check out our blog posts on Chinese Travelers, Japanese Travelers and Australian Travelers.
Tags: expedia® media solutions,
Expedia Media Solutions, the advertising arm of Expedia, Inc., offers industry expertise and digital marketing solutions that allow brands to reach, engage and influence its qualified audience of travelers around the world. Through its vast network of leading travel brands and global points of sale, Expedia Media Solutions provides partners with proprietary data-driven insights about traveler behaviors during every stage of the purchase journey, along with dynamic advertising solutions, to deliver strategic campaigns and measurable results. For more information, visit www.advertising.expedia.com.
Contact: Kari Ramsey
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