Silicon Valley, CA (January 18, 2019) – Milestone, Inc. announced today that it will be hosting three free digital marketing-focused workshops for hotels at the upcoming HSMAI Digital Marketing Conference in New York. The sessions will be held Tuesday, January 22 at the Marriott Marquis Hotel in New York City. Interested Hoteliers can register by visiting the dedicated site at https://www.hsmai.org/DigitalPreCon.
Milestone will provide in-depth training on three critical topics that are of high interest to digital marketers in 2019:
Digital Competitive Benchmarking: Using digital competitive analysis and data analytics to develop your marketing plans
This session will provide insights into how to optimize your hotel keyword strategy for both organic and paid marketing, and how to leverage the latest technology to put your keyword strategy in the larger context of your marketing strategy by analyzing your keyword performance against top local competitors.
In this workshop Milestone will provide you with direct actionable ideas on how to benchmark your digital marketing performance against top local competitors in order to grow your direct business and win market share:
- What digital benchmarking is and why it matters to your Hotel
- What the key areas of digital marketing are that you need to benchmark
- KPIs that you should track and manage
Omnichannel Messaging: What does the future of content creation & distribution look like?
In this session, Milestone will discuss how you can create a unified content distribution strategy by leveraging the latest technology available to digital marketers.
In this workshop, Milestone will cover the definition of omnichannel messaging, share insights into how digital marketers work with omni channel messaging and discuss strategies and tools you can use to manage your digital marketing messaging:
- Learn about digital marketing messaging and the challenges faced by marketers
- See strategies that can be implemented
- Learn about new tools that can help consolidate your digital marketing messaging
Your Website on Steroids: Next generation website technologies for 2019 and beyond
What are the next big shifts in website technology? How does voice-search impact how you build your website? How will your website content be impacted by these new technologies? And how do you ensure that all the new technologies that are becoming critical keep you in check with compliance issues like ADA and GDPR? Join Milestone as we discuss the shifts in website technology that we see in 2019 – and beyond – and how they will fit into the larger ecosystem of your modern website.
In this workshop, co-presented by Anne Stingle, VP of Sales & Marketing at Triumph Hotels, you will get insights into the technologies that you need to drive direct bookings and see how they were implemented in a real-life example:
- Learn about the impact of voice search on your business and what you can do to prepare
- Understand the role of ADA & GDPR in your website strategy
- See a case study about website design & technology and how it impacted the hotel
Register for free now: https://www.hsmai.org/DigitalPreCon