Mid-Year Review: The Rising Tide of Mobile Bookings - How Hoteliers Can Stay Afloat By Max Starkov
July 29, 2014 3:45am
By Max Starkov
The explosion of non-desktop customer engagements presents a major challenge to hotel marketers: creating and managing a digital presence across three distinct distribution and marketing channels (desktop, mobile, and tablet). No doubt, hoteliers must invest in and take advantage this multi-channel, multi-device world we live in.
The Shift from Desktop to Mobile and Tablet is Irreversible:
Across HeBS Digital's hotel client portfolio, consisting of thousands of hotel properties, we saw this shift occur in every data category.
Sources of Traffic and Revenue by Device Category in First Half of 2014:
The most notable developments in the First Half of 2014:
Compare this to just two years ago, the First Half of 2012, when:
o Less than 17% of web visitors and 14% of page views
o Less than 7% of bookings, 6% of roomnights and 7% of revenue.
The Disruptive Shift Continues Year-over-Year:
We are witnessing continuous year-over-year growth in the mobile and tablet device categories, while the desktop continues to lose ground.
Percent Increase/Decrease in Results in First Half 2014 vs. First Half 2013:
The most notable developments in the first half of 2014 compared to the same period in 2013:
What Should Hoteliers Do About It?
What should hoteliers be doing to meet the challenges created by this dramatic shift from desktop to mobile and tablet? To begin with, hotel marketers should view these challenges as new opportunities for revenue generation and customer engagement across all three "screens": Desktop, mobile and tablet.
Here are a few actions steps to help hoteliers address this multi-device user behavior we are seeing today:
Tags: hebs digital,
HeBS Digital has pioneered many of the best practices in hospitality digital technology and full-service digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or firstname.lastname@example.org.
Contact: Mariana Mechoso Safer
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
Now Available for Download: Technical SEO on the Hotel Website eBook
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition
Another Move by the OTAs That Is Harmful to Hotel Profitability – What You Need to Know
Now Available for Download: From Dreaming to Booking eBook
Why Offering Local Tours and Activities Is a Huge Revenue Opportunity for Hotels
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition
The Evolution of Traveling – From Leisure to Luxury
Google's Mobile-First Initiative: Everything Hoteliers Need to Do Now
Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
How Hotel Managers Can Generate Profits Above and Beyond Owner’s Expectations
Debunking the Impact of Blockchain on Hotel Distribution
Coffee Chat: Pure Salt & HEBS Digital
NextGuest Technologies to Showcase Fully Integrated Guest Acquisition, Engagement, and Retention Platform at HITEC Houston
HEBS Digital's smartCMS® Wins a Stevie® Award for The Fifth Consecutive Year at the 2018 American Business Awards®
Coming Soon to Your Hotel: The Integrated Revenue Generation Team
How to Use the Google Ecosystem to Get Your Hotel's Digital Strategy on Point
What TripAdvisor’s New Sponsored Placements Ad Format Means for Hoteliers
Now Available for Download: HEBS Digital’s GDPR Whitepaper
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition
Please login or register to post a comment.