SYRACUSE, N.Y. – Nov. 7, 2018 – Marriott Syracuse Downtown has named Melissa Oliver as its new director of sales and marketing. A native New Yorker, Oliver brings to her role a decade of leadership experience in the hospitality industry.
“No stranger to objective-driven sales and marketing strategies, Melissa has an impressively successful track record in the industry,” said Todd Plouffe, general manager of Marriott Syracuse Downtown. “Add to that her New York State roots and passion for the region, and she is an ideal match for the Marriott Syracuse Downtown team.”
Oliver most recently served as director of sales and marketing at the Crowne Plaza Syracuse where she effectively oversaw all sales, marketing and social media efforts. While leading a team of sales managers, conference services and administrative staff, she also created special events to drive revenue, acted as a main point of contact for the sales team and hotel ownership, and worked with the general manager to execute top-level projects in the hotel’s various departments.
Prior to that, she held the position of general manager at Lake Placid Summit Hotel Resorts & Suites in Lake Placid, New York. Among her many accomplishments there—in addition to improving hotel operations and implementing new quality control standards—Oliver significantly grew average daily rates (ADR) in her first six months and maintained a year-round occupancy rate of 75 percent.
Previously, she served in various sales and operations roles with Courtyard Lake Placid, DelMonte Hotel Group, Holiday Inn Waterloo/Seneca Falls, Holiday Inn Downtown Ithaca and Holiday Inn Syracuse.
For more information, call (315) 474-2424 or visit marriottsyracusedowntown.com