Meliá Hotels International Appoints Olivier Servat, General Manager and Sylvia Martinez, Director of Sales and Marketing for ME Miami

/Meliá Hotels International Appoints Olivier Servat, General Manager and Sylvia Martinez, Director of Sales and Marketing for ME Miami

Meliá Hotels International Appoints Olivier Servat, General Manager and Sylvia Martinez, Director of Sales and Marketing for ME Miami

|2016-03-14T13:21:17-04:00March 14th, 2016|

MIAMI, FL (March 2016) – Meliá Hotels International is pleased to announce the appointment of Olivier Servat as General Manager of the forthcoming ME Miami. With the property slated to open in April 2016, Servat will ensure that this newest addition to the ME brand’s portfolio – the first ME by Meliá property in the U.S. – will offer the same unparalleled service that guests experience at all properties across the globe.

“With his extensive knowledge of the hospitality industry coupled with his impeccable management skills, we are confident Mr. Servat as General Manager of ME Miami will cultivate unforgettable customer experiences, reflective of the ME by Meliá brand standard,” said Alvaro Tejeda, Regional VP, The Americas at Meliá Hotels International. “We look forward to building on the foundation of our success with the ME brand as we bring our first property to the States.”

A veteran of the hospitality industry, Servat has assumed roles throughout the United States, France and Morocco, and will bring not only 20 years of experience, but also a fresh perspective to the ME by Meliá team. With vast knowledge of both the U.S. and international markets, he most recently served as the Senior Consultant for Steigenberger Hotels AG. Previous positions include a range of leadership roles including the General Manager of W Washington DC; the General Manager of W Paris Opéra, which he opened; the Hotel Manager of Le Méridien Etoile in Paris; and the Deputy General Manager of Le Méridien Montparnasse in Paris. Servat’s analytical and innovative leadership has resulted in global recognition and positive, organization-wide changes in each hotel. An MBA graduate of the University of London, Servat is also multilingual and able to speak English, French and German.

Joining Servat is the appointment of Sylvia Martinez as the hotel’s Director of Sales and Marketing. Martinez brings over 16 years of sales, revenue management and marketing experience at hotels worldwide and the Miami market. Martinez developed her career through a series of appointments with luxury and lifestyle hotels including W South Beach, Biltmore Hotel, and most recently, DOSM for Hersha Hospitality. In her new role at ME Miami, Martinez will oversee sales and revenue management initiatives, using her extensive experience and strong skills and also providing leadership on the day-to-day operations of the Sales and Marketing team while maintaining focus on the hotel’s strategic plans to meet the brand’s revenue goals.

ME Miami will boast 129 rooms, two outdoor pools with a poolside bar and lounge on the 14th floor, and more than 5,000 square feet of renovated space that will be converted into new dynamic food and beverage facilities with dining and event spaces. All public and private spaces, including a Spa Suite with dedicated massage cabins, will be completely remodeled to reflect the eccentric, yet luxurious amenities that ME by Meliá prides itself on. Furthermore, ME’s signature Aura Managers will be onsite to set the mood and provide expertise about downtown Miami and its cultural offerings.

The ME by Meliá brand is the most innovative luxury brand operated by Melia Hotels International and currently includes seven locations – ME London, ME Madrid, ME Milan Il Duca, ME Cabo, ME Cancun, ME Ibiza, and ME Mallorca. Meliá Hotels International is confident that ME Miami, located in the hub of Miami’s new Arts + Entertainment district, will further raise its international brand awareness in the U.S. market.

For more information, please visit:

About ME by Melia

ME by Meliá is a contemporary interpretation of the Meliá experience. It is a brand which seeks to fuse innovative style with local flavors in order to captivate travelers of a common psychographic – those with a decisive taste for cutting-edge art and design, international cuisine and world music – rather than a common demographic. By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable. There are currently ME hotels in London, Madrid, Italy, Ibiza, Mallorca, Cancun and Cabo with openings slated for 2016 in Miami and Caracas, and 2018 in Dubai. For more information about ME by Meliá, visit us at

Contact: Tonya Fleetwood 981-5213

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide and a leader in the  Spanish market, with more than 350 hotels and 90,000 rooms in 40 countries and four continents under the brands: Gran Meliá Hotels & Resorts, Meliá Hotels & Resorts, ME by Meliá, Paradisus Resorts, Innside by Meliá, Sol Hotels and TRYP by Wyndham. Its product and service portfolio is complemented by Club Meliá, the only vacation club operated by a Spanish company. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf and the US, while maintaining leadership in traditional markets such as Europe, Latin America and the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International. The company leads the Spanish market in number of hotels and resorts and greatest corporate reputation (Merco Ranking), remaining among the most attractive companies to work for worldwide. For more information about Meliá Hotels International, visit

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