Marriott’s Moxy Brand to Debut in Japan with Moxy Tokyo Kinshicho and Moxy Osaka Honmachi
May 12, 2017 10:53am
Moxy Hotels, Marriott International’s experiential hotel brand created for a new generation of fun hunting travelers continues its rapid global expansion with the announcement of two new properties in Japan. Much like the culture of Japan, Moxy is energetic, buzzy and bright, and is bringing a new contemporary, playful and affordable experience to Japan’s growing hospitality market. Moxy Tokyo Kinshicho and Moxy Osaka Honmachi are both set to open in late 2017, further expanding the brand’s presence in Asia Pacific with the opening of the region’s first Moxy in Bandung, Indonesia slated for Q3 2017.
“The next generation of travelers craves adventure, and until now affordable hotel options lacked personality and verve,” said Mike Fulkerson, vice president, brand and marketing, Marriott International Asia Pacific. “We are excited to introduce Asia to the Moxy brand, which offers a vibrant and fun hotel experience at a great price.”
Moxy Tokyo Kinshicho, a modern hotel with an industrial chic design, will open in the heart of historic Kinshicho in Tokyo. A short walk from Kinshicho Station, one of Tokyo’s busiest train stations, guests will be able to easily navigate their way to some of the capital’s major tourist attractions such as Asakusa, Tokyo Sky Tree and Tokyo Disneyland, as well as Haneda and Narita airports. Owned by Goldman Sachs and managed by Tokyo-based commercial real estate developer Pacifica Capital K.K., the hotel is a conversion from a stand-alone office building, and will feature 205 bedrooms.
“Moxy is for the curious and adventurous, and we’re confident this brand will be a welcome addition to Japan’s lodging offering,” said Seth Sulkin President & CEO of Pacifica Capital K.K. “As Japan’s tourism and hospitality industry continues to develop and grow, Moxy is the ideal boutique hotel for the region. Like Japan, Moxy is a fun and spirited brand that offers guest something different with each stay.”
Centrally located in Japan is Moxy Osaka Honmachi, which promises an unexpected design with 155 high-tech, cozy bedrooms. A short distance to Honmachi Station, one of the most prominent stations in Osaka, the action – whether shopping around the Namba district, or indulging in the Shinsaibashi food and nightlife district – is all just a hop away. Owned by Goldman Sachs and managed by EGW Asset Management Inc., Moxy Osaka will also be an edgy conversion from a stand-alone office building.
“I love the Moxy concept and we are elated by this partnership with Marriott International,” said Yuichi Ohata, Managing Director of EGW Asset Management Inc. “The Moxy Hotels brand is defined by its attitude, giving its guests permission to play. With design and style seriously considered and playfully executed, this innovative property in Osaka will provide Next Gen travelers with everything they want from a hotel stay.”
Moxy Hotels first launched with the opening of the Moxy Milan in September 2014, and currently operates nine additional hotels in New Orleans, Tempe, Berlin, Munich, Frankfurt, Vienna, and the UK. Today’s Next Gen traveler spends more time in public spaces, so Moxy’s NOW communal areas are designed to be the center of activity. The livings rooms are crafted for the socially extroverted, energetic consumer, with highly social spaces including a high-energy lounge, 24/7 self-service grab-and-go food and drinks, ample plug-ins for personal devices, furiously fast and free Wi-Fi. Moxy will also be equipped with a library and plug-in zones that invite a quiet read or a brief web browse. Smartly designed bedrooms offer keyless entry, internet TV and motion-sensor lighting. Photo booth elevators encourage and enable guests to snap fun selfies with locally inspired props.
Moxy Hotels has more than 70 signed deals worldwide in the pipeline, in destinations including Amsterdam, Frankfurt, London, Oslo, New York City, San Francisco and Seattle.
To learn more about Moxy Hotels, please visit www.MoxyHotels.com.
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Moxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the next-Gen traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled bedrooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. Moxy Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more about Moxy Hotels, visit www.MoxyHotels.com.
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Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,100 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. Connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
Note on Forward-Looking Statements: The number of additional hotels that Moxy Hotels plans to open in 2017 as well as the next five years is a “forward-looking statement” within the meaning of U.S. federal securities laws, not a historical fact, and is subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in the most recent annual report on Form 10-K that Marriott International, Inc. has filed with the U.S. Securities and Exchange Commission; any of which could cause actual results to differ materially from those expressed in or implied by that statement. That statement is made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
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